How Ecommerce is Redefining Traditional B2B Sales Roles
For the past five years we’ve helped proactive wholesalers large and small embrace online ecommerce as they cater to the demand of their trade customers, many of whom prefer the digital convenience of placing bulk orders online 24/7.We read with much interest recently the Forbes article titled ‘Death of a (B2B) Salesman’ [1] dated 15th April 2015. The article reveals forecasts from Forrester that predict 1 million U.S B2B salespeople will lose their jobs to self-service ecommerce by 2020. It’s part of a wider topic we’ve been discussing here at Williams