Bespoke Refrigeration: flexible approach delivers technology that adapts for new sectors
Williams mixes style and substance with designer FOH units and practical storage solutions
Stand 2235, Hotelympia, London ExCeL, 28thApril to 1stMay 2014
Refrigeration is changing to meet the demands of new market sectors. On the Williams stand visitors will be able to see examples of the latest designs, including a front of house wine storage solution – the Williams Wine Tower – as well as stylish Grab and Go merchandisers and chillers in the on-stand coffee shop.
Williams will focus on the flexibility of its approach. “The market is diversifying and manufacturers have to be willing to adapt,” says Martin Laws, marketing manager of Williams. “It’s not just about developing new products for a global market, it’s also about tailoring standard models so that they fit the customers’ specific needs.”
The Wine Tower is an example of this flexibility. Housing bottles in an attractive, contemporary unit, and keeping wine in its optimum condition at temperatures from 5 to 16°C, it is available in a wide array of stainless steel and metal finishes. Its full length glass sides can be opaque, tinted or illuminated, to offer all round style and clean lines. Low energy LED lighting provides bright clear display and is fully adjustable offering colour and tonal changes to suit the required ambience. The range of options and models, including a rotary Wine Tower, allows Williams to offer a virtual bespoke service so that the customer can have precisely the design they need.
Williams is committed to its Greenlogic sustainability initiative, so the latest Grab and Go cabinets incorporate a multitude of energy-saving features. For example, the popular Gem Multidecks now offer the option of sliding front doors and robust LED strip lighting. However, there’s still room for style with the substance: the Multidecks are available in a wide variety of coloured finishes to suit the surrounding décor.
Williams is sharing its stand with sister company Falcon Foodservice and the centre-stage coffee shop will offer visitors the chance to relax with a drink and a freshly-cooked snack.
Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.
To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.
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Hotelympia 2014 preview.docx – Feb-14
Press Enquiries:
Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz
Separation/Inclusion charges: By email only to toni@publicityworks.biz
For more news about Williams visit the press office at www.publicityworks.biz
Martin Laws at Williams Refrigeration 01553 817002
Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems. Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.
Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.
Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.
To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info
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