Love Your Fridge with Williams Refrigeration
A good fridge is one of the most important pieces of equipment in any kitchen, but it’s usually taken for granted, Williams wants to put an end to this.
Williams Refrigeration has decided that it’s time these stars of the kitchen get the recognition they deserve, and is launching the #loveyourfridge campaign. The aim of #loveyourfridge is to help raise awareness - in a light-hearted manner - of the vital role fridges play in commercial kitchens. It will help ensure your fridge has the longest possible working life by highlighting simple maintenance tasks that can keep it in tip-top condition.
“While the best quality fridges will last the longest, they still need to be looked after properly too,” says Malcolm Harling, Sales and Marketing Director at Williams. “Even the most robust fridges, like a Williams, can benefit from some TLC. After years of unassuming service, it’s time for fridges to have their moment in the spotlight!”
Chefs are encouraged to get involved on Twitter by sharing pictures and tips using the hashtag #loveyourfridge. Particularly creative or amusing tweets could receive a fridge care pack, featuring useful items to help keep fridges looking and performing as good as new. The pack includes a polishing cloth, stainless steel cleaner, and a condenser cleaning brush. Also included is a guide packed with useful tips on looking after your fridge.
Not only that, but the brand new loveyourfridge.co.uk website is bursting with hints, tips and other exclusive content, including a complete guide to choosing the right fridge, and more chances to receive goodies.
“Whether you’re showing off a new purchase, celebrating years of hard work, or you just want to let others know your top tips for a happy fridge, #loveyourfridge and celebrate all things refrigeration” says Malcolm.
Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.
To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.
Copy ends
Love your fridge – Sep-15
Press Enquiries:
Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz
Separation/Inclusion charges: By email only to toni@publicityworks.biz
For more news about Williams visit the press office at www.publicityworks.biz
Martin Laws at Williams Refrigeration 01553 817002
Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems. Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.
Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.
Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.
To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info
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