Meat is Theatre
Sophie’s Steakhouse displays specially aged foreribs in designer coldroom from Williams
Sophie’s Steakhouses, with sites in Covent Garden and Fulham Road, are passionate about steaks. So much so that they age their foreribs for 28 days, in house, and chefs do much of the restaurants’ butchering. Sophie’s used to hang the meat in back of house coldrooms. Then they realised that the aging process could be part of the theatre of their restaurants. Now, centre stage in the Covent Garden site, is a Williams coldroom with a huge glass window, displaying the hanging meat. To fit in with the restaurant’s chic industrial décor the coldroom is clad in a ‘rust’ finish.
“We’re all about the whole experience,” says co-owner Sophie Bathgate. “Big steaks, big Martinis, great ingredients served simply and with style – all backed by quality. Quality food, and quality staff – the waiters really know their stuff and the service is efficient as well as entertaining.”
When it came to installing the new coldroom, reliability was critical. “In the Covent Garden restaurant we can get through up to 45 foreribs a week. Since we’re holding a month’s stock at any one time, we have to be able to rely totally on the refrigeration. The stock value of meat alone is worth a lot of money. More importantly, it’s not like we can just order up ready-aged replacements if something goes wrong.”
Sophie’s Steakhouses have had Williams coldrooms before – in fact, they have one that’s still going strong after 13 years of service. Whilst longevity and reliability were key criteria, the coldroom supplier also had to be able to tailor the installation to create a commercial unit that met the restaurant’s very specific requirements. “The guys at Williams were really up for helping us do what we wanted,” says Sophie.
The coldroom window is heated, to ensure that customers always have a crystal clear view, and the unit was supplied with a meat rail. Measuring around 8 cubic metres, it is constructed of 90mm foam insulated panels, which deliver optimum thermal efficiency and allow the coldroom to be tailored to the amount of space available. The panels are camlocked and securely foamed into tongue and groove joints for a tight-locking, stable structure. This design ensures there is no risk of ice build-up in the joints and that the ‘thermal envelope’ is 100%. The unit’s refrigeration system sits on top of its roof.
“We want to shout about the quality of our meat and the fact that it’s aged for 28 days,” says Sophie. “The coldroom certainly does that for us. It’s out front, right by the kitchen, it looks great and we love it. It cements what we do.”
Sophie’s Steakhouse on the Fulham Road also has a Williams coldroom with a display window to display the meat, which is set into the wall of the cellar.
The Williams coldrooms at Sophie’s Steakhouse were installed by SLS Refrigeration, Croydon.
Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.
To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.
Copy ends
Sophie's Steakhouse.docx – Sep-14
Press Enquiries:
Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz
Separation/Inclusion charges: By email only to toni@publicityworks.biz
For more news about Williams visit the press office at www.publicityworks.biz
Martin Laws at Williams Refrigeration 01553 817002
Links:
Sophie’s Steakhouse: www.sophiessteakhouse.co.uk
Williams: www.williams-refrigeration.co.uk
Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems. Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.
Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.
Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.
To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info
Tags:
