Williams cools the Grab & Go Sector with sustainable refrigeration at Hospitality 2013

Eye-catching merchandisers and the UK’s most energy efficient counter:

Stand 258, Hospitality 2013, NEC Birmingham, January 21-23

Williams Refrigeration will focus on its rapidly expanding range for the Grab & Go sector at Hospitality 2013, with a selection of front of house merchandisers and display equipment as well as back of house storage units. Williams has evaluated every component during development of the new range, incorporating the latest energy saving features.

Merchandisers on the Williams Stand include the Gem SC1200 Sandwich Chiller open-fronted display unit, which features a clever air curtain design developed under Williams’ Greenlogic initiative. Conventional open-fronted display equipment loses much of its cold air to the environment, thereby wasting energy. The Williams air curtain ensures that most of the air is recycled, thus saving energy whilst protecting the food and allowing customers easy access.

The latest Gem RS100 Multideck merchandiser features new energy-saving, sliding front doors, allowing easy access while maintaining uniform temperature. They keep produce fresh and in clear view, while cutting energy consumption by up to 50% over traditional multidecks.

Back of house refrigeration also features on the Williams stand, with two models from the Jade range. The HJC2 is officially the UK’s most energy-efficient refrigerated counter, having been independently tested and verified as Best in Class on the ECA’s Energy Technology List. Meanwhile the Jade HJ1 is one of the UK’s most popular upright cabinets and features Williams’ energy-saving CoolSmart controller.

“Grab & Go is no longer just about the high street take away sector,” says Martin Laws, marketing manager at Williams. “We are supplying schools, hospitals, bakeries, and restaurants with our merchandisers. Many of these customers base buying decisions on sustainability. By reengineering the market’s classic designs with more energy efficient features we have been able to supply the sustainable, practical solutions that the sector is demanding.”

Williams Jade fridges (HJ1) and freezers (LJ1) have also been specified for chefs to use at the Salon Culinaire at Hospitality 2013.

Williams Refrigeration offers a comprehensive range of solutions, from commercial refrigeration to bakery equipment and including a market-leading choice of gastronorm cabinets, modular storage and reach-in and roll-in blast chillers.

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.

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Hospitality 2013 Williams preview.docx – Dec-12

Press Enquiries:

Toni Turner or Alison Haynes at The Publicity Works: 01263 761000

For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 817002

Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.

To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info