Williams shows cool products at Gulfood 2015

Stand ZM51 Gulfood 8-12 February 2015 Dubai World Trade Centre

Williams Refrigeration returns to Gulfood in 2015 to showcase its quality range of refrigerated cabinets and counters to the Middle East market. Located at the World Trade Centre in Dubai, Gulfood is the world’s biggest annual food and hospitality show.

“Williams has exhibited at Gulfood for many years and has a well-established Sales Office located in Dubai,” says Gerald Coffey, International Sales Manager of Williams. “The Middle East is an important market for us and Gulfood gives us an excellent opportunity to show off our premier refrigeration products and talk to existing and prospective customers.”

This year Williams is showcasing the BC95 Bottle Cooler, the R100 Gem Multideck display counter, the HJ1Jade refrigerated cabinet, the WBCF30 Blast Chiller Freezer and the UBC7 Under Broiler Counter. All are built with Williams’ attention to detail, durability, reliability and all work in high ambient temperatures.

The BC95 bottle cooler has been designed to look stylish and house eye-catching displays of bottled drinks, while at the same time maintaining temperature when doors are continually opened and closed to take out bottles and replenish stock.

Williams back bar bottle coolers are available as single- or double-door versions, manufactured in stainless steel or hardwearing black PVC-coated steel. Glass doors and effective lighting ensure an attractive display, while adjustable shelves enable different sized bottles and cans to be stored efficiently. Variable thermostats allow operators to set the optimum temperature, between 4 and 10ºC, to suit the environment, customer preference and any specific requirements of the beverage.

The R100 is part of William’s GEM Multideck range of refrigerated merchandisers. These are proving especially popular with the grab and go market. The Multidecks range has a variety of options available including sliding front doors, a choice of stainless steel colour finishes and robust LED under-shelf strip lighting.

The front sliding doors can reduce energy consumption by up to 50% compared to standard models. The doors themselves are smooth operating and self-closing, allowing easy access, while guaranteeing uniform temperatures. Items are kept fresh and remain easily visible to customers. Panoramic tempered glass sides and shelves offer superb all round visibility. For smaller cafes and restaurants the Multideck Slimline R Series on display is ideal, while for larger venues, such as self-service restaurants and canteens, the standard M Series includes models that offer up to 32 cubic litres capacity.

Throughout its manufacturing process Williams is committed to sustainability. Its Greenlogic initiative highlights the company’s determination to supply the latest eco-friendly refrigeration possible. Find out more at www.greenlogic.info.

Williams Refrigeration offers a comprehensive range of professional refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers. 

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk. 

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Document5 – Dec-14

Press Enquiries:

Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz

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For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 817002

Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.  Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.

To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info

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