Williams Coldrooms are Blooming Good

Williams Refrigeration offers Coldroom Solutions for Florists and Garden CentresAs well as offering professional equipment for catering applications Williams Refrigeration also provides coldrooms for the storage of cut flowers to florists and garden centres. The importance of maintaining the ‘cold chain’, as a flower makes its way on the journey from the grower to the flower shop and onto the shelf, shouldn’t be underestimated. Temperature affects flowers in many ways: water loss, flower opening, stem bending, petal wilting, flower fall, the possibility of infection. Cut flowers are