Willys now opening in Sandviken

The discount food chain Willys continues its expansion. On Thursday, 28 September at 8 a.m., Willys will be opening a newly built store in the Mosaiken retail area in Sandviken. Willys is one of Sweden's fastest growing discount food chains with a special focus on fresh products, such as fruits and vegetables.

Willys' business concept is to offer Sweden's cheapest bag of groceries. Accordingly, the customer offering is based on everyday low prices and a broad product selection, including brand-name as well as private label products. Willys puts extra emphasis on offering a wide selection of fresh products, such as fruits and vegetables, meats and dairy products. "Willys will present a challenge for other food retailers in Sandviken," says Lars-Gunnar Peterson, Regional Manager of Willys AB. "There is high demand among consumers to be able to buy groceries at low prices, and Willys usually wins in most price comparisons that are carried out." Willys is today Sweden's largest discount food chain, with a wide selection of products. The stores have an offering of roughly 8,000 items (excluding non-food products), covering 95% of consumers' annual grocery purchases. Willys' composite grocery prices are the lowest in Sweden. The main reason for this is that the stores are run highly efficiently and with low overhead. Opening hours for the new Willys store at Linggatan 26 will be from 8 a.m. to 9 p.m., Monday–Saturday, and from 10 a.m. to 9 p.m. on Sundays. For further information, please contact: Lars-Gunnar Peterson, Regional Manager, Willys AB, tel. +46-70-317 74 01 Bodil Hornbäk, Public Relations, Willys AB, tel. +46-70-299 50 29 Kenneth Wall, Director of Press Relations, Axfood AB, tel. +46-703-12 41 22