Aspiro Music hires global Editorial Manager – strengthens focus on guiding users to international and local music
Aspiro Music further strengthens WiMP’s strong editorial profile by hiring Thor Martin Jensen as Global Editorial Manager. The company won recognition in 2010 for its focus on local music in the Nordic countries, while at the same time delivering a best-of-breed international catalogue.
Thor Martin Jensen will assume global responsibility for the overall strategy and management of editorial content within the WiMP services. Additionally he will function as Aspiro’s spokesperson for WiMP in Denmark.
- I am thrilled with the prospect of taking part in establishing a global music service that delivers both an international and locally oriented user experience. Our listeners will be guided to the latest and greatest music in a intuitive and simple service, says Jensen.
For the last two years he has been working as a business developer at Issuu.com, a free online publishing community with millions of users worldwide. Furthermore, he has worked as a music journalist and blogger for various Danish music media including the Roskilde Festival and Soundvenue. Jensen is a MBA graduate from Copenhagen Business School.
- With millions of tracks and albums to choose from, users now more than ever need help to find music they like. We strongly believe that timely, relevant, local and trusted editorials are essential to increase usage and loyalty. Thor, with his background, will strongly contribute to strengthening our profile in this area further, says Per Einar Dybvik, CEO at Aspiro Music.
Aspiro delivers its own brand WiMP in Norway and Denmark, and provides white label solutions for partners. Aspiro delivers music streaming services for partners including Telenor, Portugal Telecom, Universal Music and Platekompaniet and aims for additional launches during 2011. Aspiro Music is currently also upscaling its organization in the head office in Oslo, to support business growth in 2011.
For more information, please contact:
Thor Martin Jensen
Editorial Manager Aspiro Music/WiMP
Mobile +45 2030 4686
thor.martin.jensen@aspiro.com
Kristin Breivik Eldnes
Head of Corporate communication and IR
Mobile: +47 908 07 389
kristin.eldnes@aspiro.com
Aspiro in Brief
Aspiro has unique positioning as the world's only provider of both streaing music and TV services delivered as a complete hosted white label service to partners. Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including T-Mobile, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm. 2009 sales for continuing operations were SEK 249 m and the company has some 115 employees.
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