WiMP for Sonos
Last week, 450,000 Scandinavian members of the HiFi Club received an e-mail offer to start using a beta version of music streaming service WiMP for the wireless music system Sonos. WiMP launched as the first music service in the new Sonos Sound Labs, and proved a success as a significant amount of users are already running WiMP on Sonos this week. WiMP for Sonos contains the entire editorial content of WiMP, making it even easier to listen to music in high quality everywhere in the house.
Scandinavian HiFi Club sent out a newsletter to its members in Sweden, Denmark and Norway, informing that WiMP was available via the Beta program "Sonos Sound Lab" in the Sonos player, and thus can become beta users of WiMP for Sonos.
Sonos users with the service can easily browse the entire editorial content of WiMP with everything from pre-made playlists for all occasions, recommended songs and albums, news, top lists, album lists and favorites. It has never been easier to play music wirelessly in real HiFi quality at home!
”With WIMP, Sonos users get a much richer musical experience, where it is easy and fun to find something to listen to for any occation. Some may dance around on the living room floor listening to today's hits, while others will crawl down under a blanket on the couch and listen to our editorial playlist with calm favorites. WiMP on Sonos also makes it easier to get music all over the house for the whole family”, says Per Einar Dybvik in WiMP.
With WiMP for Sonos, users can listen to music without having the computer up and running, and with Sonos Wireless HiFi system it is also easy to play music in several rooms. The system can be controlled using Sonos's own remote control, or by downloading a remote control app for iPhone or Android phone. You first choose which room you want to use, then the music discovery can start.
The Sonos software is automatically updated with free access to the beta version of WiMP. Sonos users who do not have WiMP already can register on wimp.no, wimp.dk or wimpmusic.se, where they also get 30 days free use of the service. WiMP costs 99 kronor per month.
WiMP is growing rapidly and has over 350,000 paying customers in four countries, up from 100 000 at the beginning of the year. WiMP is available in Norway, Sweden and Denmark, and in Portugal under a different trademark, and are preparing launches in several new markets including in Germany, Ireland and Benelux. WiMP focuses on helping users find their way in the vast music library with millions of songs. WiMP was in July ranked the best music service globally at the Meffy Awards in London.
For more information contact: Kristin Castillo Eldnes, Head of Corporate communication and IR Aspiro, tel. +47 90807389, kristin.eldnes@aspiro.com
Aspiro in Brief
Aspiro has unique positioning as the world’s only provider of complete TV and music streaming services for partners that want to put their own branding on the service. Aspiro also provides the music streaming service WiMP directly to consumers on selected markets. Aspiro has over ten years’ experience in mobile technology and retail in northern Europe, and delivers services to partners worldwide like Deutsche Telekom, Telenor, 3, TeliaSonera, the BBC, Entel and Canal Digital. Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.
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