Flying start for unique music streaming collaboration – industry supports WiMP’s strong editorial line
Music Streaming Service WiMP launched in the Norwegian market last month. The service is a joint venture between Aspiro and Platekompaniet, launched in cooperation with Telenor. Such cooperation between a telecom operator, a technical supplier and a traditional music retail store is unique in the European market. The music industry considers WiMP’s strong editorial focus as one of the key success factors.WiMP's ambition is to offer its listeners a complete catalogue of music in all genres. The service is simple to use and the listener is able to easily find the music he is looking for. In