New music streaming survey shows trends in Northern Europe - access, usage and willingness to pay increase steadily

More people have access to a music streaming service, more listen to music through streaming, more are willing to pay and an increasing amount believe that streaming will be the dominant way to play music in 2-4 years. The youngest generation, those under 30 lead the way.New numbers are from a survey conducted in June for music streaming service WiMP, who runs the survey twice a year in its current markets, this time Norway, Sweden, Denmark and Germany. According to the survey results, Norwegians are the most likely to have access to a streaming service, 61% say they do, against 56% in