WiMP intensifies focus on curated music streaming – fuel off global editorial campaigns to revitalize back catalog and break new acts

Music streaming service WiMP differentiates through its editorial profile with local editors in each market, always aiming to inspire users to discover new music and old favorites. Adding to the local flavor, WiMP now also introduces curated global campaigns, showcasing more of all the great music among the millions of tracks. The first campaign ‘Forever Young’ focused on the enormous back catalogue and specifically the music of the 80’s. Its success is now followed by a new campaign called ‘NewSound’, presenting new, local artists in each market.Curated Music Streaming Through Local