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The May 2012 SAQ promotion sales reached nearly $3 million in its first weekend of in-store, on-line and mail order sales.
Wine Australia - Canada
We are very happy with the weekend results. This is an important win for Australian wine and a great launch pad for future programs in Quebec with the SAQ.
Erika Neudorf, Wine Australia Market Development Manager- Eastern Canada
SAQ in-store Australian wines sales were up 402% with revenue of $2.35 million in stores over Saturday, May 5th and Sunday, May 6th.
Wine Australia - Canada
The success of the SAQ kick-off weekend is a great indicator that our market programs are on track here in Canada. We are working actively with Liquor Control Boards across the country to create more Australian promotions and to showcase that, when given the opportunity, consumers buy and enjoy premium, diverse and regional Australian wines.
Geoff McFadzean, Wine Australia Market Development Manager - Canada
“It’s slow and steady – the category is correcting itself and what’s emerging is an exciting and diverse offering of regional Australian wines.”
Angela Slade
We are at the beginning of a new chapter for Australian wine here in the US, one that is dedicated to Australia's diversity, regionality and quality.
Angela Slade
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