WINE ENTHUSIAST MAGAZINE LAUNCHES MANDARIN EDITION IN CHINA
The world's largest wine media company reveals plans to reach millions in Greater China and Hong Kong.
New York, NY (March 20, 2012) — Wine Enthusiast has announced its launch of an entirely Mandarin edition of the magazine. Through a strategic partnership with YesMyWine.com, Wine Enthusiast Magazine will reach millions of untapped VIP Chinese wine buyers and key trade decision makers. The release of their premiere May 2012 Mandarin digital issue of the magazine will include:
1. International content for Chinese wine consumers to enjoy about wines from the United States, France, Italy, Spain, Chile, Argentina, China, Australia and other parts of the wine world where Wine Enthusiast Magazine has journalists and editorial offices.
2. Tens of thousands of wine ratings and reviews based on the famous 100 point scale which will help provide the YMW customer direction for their wine purchasing needs.
3. Educational articles about wine to expand the knowledge of YMW's customer base.
Wine Enthusiast Companies Chairman Adam M. Strum stated:
"We are very excited to bring Wine Enthusiast Magazine's approachable, user-friendly editorial to these new wine consumers. With tasting offices in Rome, Bordeaux, New York, California and Seattle, we rate and review more than 20,000 wines per year on the famous 100 point scale. We intend to provide the new Chinese wine consumer with these reviews for purchasing direction not previously available to them at this magnitude. We will also be tasting wines from China starting this month in our New York offices. Eventually we hope to reach more than five million wine consumers and key wine trade in China."
About Wine Enthusiast Magazine
Wine Enthusiast Magazine educates and entertains readers about wine and the wine lifestyle in an accessible and user-friendly way. Published 12 times per year, the magazine's readership is more than 800,000. The magazine and its Buying Guide, with more than 110,000 ratings and reviews, are available online. The magazine hosts signature Wine Enthusiast events for both consumer ("Toast of the Town") and trade ("Wine Star Awards.") www.WineMag.com
About YesMyWine
Established in June 2008, YesMyWine has grown into a leading Chinese online wine retailer. Over the past three years, the company recruited over 4.5 million members, set up 6 warehouses in major cities, and became a symbol for qualified imported wines in the market. Through its myriad distribution channels, YesMyWine has established its No.1 position as the online distributor and retailer for Chinese wine lovers. www.YesMyWine.com
Contact:
Wine Enthusiast Companies
Jacqueline Strum
914.593.4406
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