Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Stockholm, Sweden, 3d of January 2018:

Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation.

Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages, at the right time and in the right channels, automatically.

Andrés Blanco, Co-Founder/ Operations Manager of Fantasino, said “With Wiraya Mobile Customer Activation we can offer our players a better user experience and at the same time boost our player activation. We are looking forward to improving our conversion rates and get more active players. It’s great that we have found a new way of interacting with customers, at a very rapid pace, thus keeping our offering fresh and exciting for our customers.”

Oskar Klingberg, CEO of Wiraya, said “We’re thrilled to have Fantasino onboard, joining our growing community of leading iGaming brands as customers. We are looking forward to significantly enhancing the user experience for Fantasino by delivering unique and personal communication to increase conversions and boost gamification."

About Fantasino

Fantasino is taking Online Casino Gamification to the next level. We delight in imagining a universe filled with fantasy and possibility, a universe you can really explore from within - no stiffness or dead ends allowed. Dive deep into a world filled with exclusive Quests, follow each singular storyline by moving through fun puzzle maps, find hidden Treasure Chests and enjoy the prizes! With over 13 years experience in the gaming industry, Fantasino focuses on providing a truly personalised experience to our clients.

About Wiraya

Wiraya is a Managed Mobile Customer Activation software that dramatically improves your customer experience KPIs.

It uses data-driven insights to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers.

Whenever you need your customers to do something, know something, update something, start something, stop something, change something or buy something, it’s guaranteed to improve the metrics that matter to your business.

This is Mobile Customer Activation, and it’s changing the way companies interact with their customers.

For more information, please contact:

Charlotte Banning, Head of Marketing at Wiraya

T: +46 (0) 72 225 17 14


Marketing tech company Wiraya provides Mobile Customer Activation solutions that blend voice, text and mobile messaging to inspire actions and trust from your best customers. You sell more by serving them better. Having delivered over 60 million transactions to date, we use data at the core of our solution to identify the best channel and method to deliver communications at the right time and in the right way. That’s why a number of Europe’s leading companies use Wiraya to grow customer lifetime value, keep customers longer and grow revenues faster. Wiraya has offices in Stockholm (HQ) and London.

About Us

Wiraya is an Automated Customer Interaction software that dramatically improves your customer experience KPIs. The fully managed solution personalises interactive voice calls, text and landing pages to inspire action from your customers. Started in Sweden in 2008, Wiraya now has a presence in Stockholm, Malta and London, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.