SaaS veteran from EPiServer appointed new CEO of Wiraya

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Swedish Wiraya, one of the fastest growing marketing tech SaaS companies in Europe, continues its international expansion and appoints Johan Jardevall from global hyper growth company EPiServer as new CEO.

Johan Jardevall brings 20 years of experience in leading and growing companies in the SaaS and digital industry. Most recently, he served as Chief Sales Officer at EPiServer where he has led global strategic sales and partnership efforts and rapidly moved the company into new markets. He also previously worked for digital agency Valtech, where he founded and grew the agency to become NMA top 100 UK digital agencies in just two years.

“I’m extremely excited to bring Johan Jardevall onboard”, says Gustav Lagercrantz, founder and Chairman of the board of Wiraya. “He has a strong track record of achieving rapid growth and a deep passion for marketing technology and digital customer experiences. He is the right leader for Wiraya as we continue to scale and expand our global reach.”

“Wiraya has proven to be in the forefront of creating human, yet automated customer interactions to large brands’ customers”, says Johan Jardevall, new CEO of Wiraya. “The demand for automation, personalization and smooth digital customer interactions is increasing all over the world. This is the perfect time to join them and I’m very excited to take Wiraya into the future.” he continues.

Apart from expanding markets Wiraya continues its investments in developing the software for mobile customer activation, especially within the machine learning area. By using AI, the Wiraya software can predict and adapt when, what and how to communicate with each individual. Wiraya enables personalized automated customer dialogues, even with large customer bases. It’s a fact that it’s getting increasingly difficult for brands to cut through the noise. By using Wiraya brands have proven achieved higher conversions and at a same time given their consumers a greater customer experience. 


Wiraya is a Managed Mobile Customer Activation software that dramatically improves brands's customer experience KPIs. It uses data-driven insights to generate the optimum blend of voice, text and mobile messaging to inspire action from customers. Wiraya helps leading brands all around Europe to grow Customer Lifetime Value (CLV), keep customers longer and proactively reduce churn. 

Wiraya was founded in 2008, with offices in Stockholm, London, and Malta.