Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty

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Stockholm, Sweden 24th of July 2018, Interwetten, a recognised pioneer in the sports betting market has announced the roll out of Wiraya’s Mobile Customer Activation Solution across Germany, Austria and Switzerland, combining a personal yet automated approach to player communication built around World Cup Campaigns.

Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of new customers actually making that all important first deposit. When we gain registrations it’s vitally important we not only convert them to depositing players, but we keep them as long standing, loyal customers. In response, we are now proactively changing our approach to the customer activation process.’

Across the industry, there is a steep drop off in player retention just 12 hours after registration. As the industry becomes more saturated with operators, and in response an array of short term, free bet led offers flood the market, brand differentiation is proving difficult.

Moving away from traditional communication channels and short term offers, Interwetten were keen to explore new efficient ways to save money, increase players deposits and provide a scalable yet personal approach to communicate with players across different target regions.

Bilic continued; ‘Compared to our previous traditional approach of email and text offers, using Wiraya has seen a significant increase in player conversion for both activation and reactivation, in particular an 7% increase in the number of deposits from customer who have registered but not made a deposit’

Wiraya’s CEO Oskar Klingberg said; ‘Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players. The market leading conversion results we have seen is testament to new way of working.’

Want to deliver a new approach to player conversion? Click here.


Betting is our sport.

Interwetten offers the best online entertainment, with around 1.8 million customers from over 200 countries and a betting revenue of about 1.4 billion euros. In addition to classic sports betting the portfolio of Interwetten is complemented by a comprehensive live betting offer, casino, live casinos and a variety of exciting games.

This company was originally founded in Vienna in 1990 as a sports betting provider, and has been online with the website for over 20 years. Interwetten distributes more than 95 percent of its revenue to its customers as profits.

The founding member of the European Gaming and Betting Association has been licensed in Malta by the Malta Gaming Authority (MGA) since 2005. Interwetten has also successfully completed licensing procedures in Italy, Spain, Schleswig-Holstein (Germany) and Ireland. In Germany, Interwetten has applied for a nationwide sports betting concession. The concession procedures have not been completed yet.

About Wiraya:

Wiraya is a Managed Mobile Customer Activation software that dramatically improves your customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers.

Whenever you need your customers to do something, know something, update something, start something, stop something, change something or buy something, it’s guaranteed to improve the metrics that matter to your business.

Started in Sweden in. 2008, Wiraya now has offices in Stockholm and London, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.

Want to learn more? Click here