WOLVERINE OPENS FIRST POP-UP COMPANY STORE IN NEW YORK’S NOLITA

NEW YORK, NY (September 12, 2012): Wolverine, the maker of dependably rugged boots since 1883, has opened a new pop-up shop at 242 Elizabeth Street in New York. The store, which will stay in place until late February of 2013, offers a curated selection of goods that share the Wolverine commitment to quality, heritage and craftsmanship. In addition to the full men’s and women’s collections of Wolverine 1000 Mile and Wolverine No. 1883 (including the brand’s collaborations with Samantha Pleet and Filson), the store will showcase items from other brands including Filson, Tellason denim, Samantha Pleet, Left Field NYC, Tanner Goods and David Hart & Co., alongside a selection of jewelry from The Shiny Squirrel and vintage from BKLYN Dry Goods.

“Wolverine has a more than 125-year-history of making the best boots around,” said Ted Gedra, President of Wolverine.  “This pop-up shop tells our story -- from the wood beams used in our first tannery in Rockford to the Original 1000 Mile Boot, the store embodies Wolverine’s built-to-last spirit. By partnering with other like-minded brands, we’ve created a place where people can expect unwavering commitment to quality and craftsmanship.”

The Wolverine Company Store was fabricated using reclaimed wood from the original Wolverine tannery in Rockford, Michigan. Other unique features include salvaged light fixtures and a wall decorated with 170 authentic boot lasts. BKLYN Dry Goods aided in the curation and decoration of the space.

“With our own pop-ups, we wanted people to leave thinking they'd just visited a space that'd been there for years -- and would stick around for many more,”  said Jahn Hall of BKLYN Dry Goods. “Wolverine is a brand that's been around for well over a century -- and will be around for many years to come. We are honored that a 100+ year-old American brand put their trust in us to design and build their first retail space in New York City.”

This pop-up company store is designed to showcase the Wolverine story and educate consumers on the history of this classic American shoe maker. Throughout the store’s six-month existence, Wolverine will host an array of events and parties to celebrate their first stand-alone presence in the Big Apple. The official kick-off begins at the September 18thGrand Opening event.  DJ Lucas Walters will be spinning tunes while guests sip Founders Brewing Co. beer and Artesian Distillery’s spirits, both from Wolverine’s home state of Michigan.  All are invited to join Wolverine from 6 p.m. to 9 p.m. on this special night, and will have the opportunity to win exclusive giveaways from the store.

The Wolverine Company Store, located at 242 Elizabeth St., between Prince and Houston, is open from 11 a.m. – 7 p.m. Monday to Saturday and noon – 6 p.m. on Sunday. For more information on Wolverine, including Wolverine 1000 Mile and Wolverine No. 1883, visit www.wolverine1000mile.com.

Wolverine
Since 1883 Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials.  With a pioneering nature and commitment to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work, Wolverine offers the footwear, apparel and accessories to get the job done. For more information, visit www.wolverine1000mile.com or www.wolverine.com. Wolverine is a division of Wolverine Worldwide. 

Filson

Over the years, Filson’s philosophy and motto has never changed: “Might as well have the best.” Clinton Filson spent a great deal of time talking to his customers and refining his designs in order to meet their needs. This commitment to creating the best is evident in the fact that many Filson styles withstand the test of time and are considered classic items that are handed down from generation to generation.

Samantha Pleet

Samantha Pleet established her women’s ready-to-wear collection of hand draped dresses and tailored sportswear in Brooklyn, 2006.  Born in Philadelphia, she grew up studying music, acting and fine art before graduating from Pratt Institute’s fashion program in 2005. Following internships at threeASFOUR and Harper’s Bazaar she launched her label, quickly becoming a favorite among creative women. With fashions made of the finest fabrics from around the globe and sewn in NYC with rigorous attention to fit and construction, Samantha Pleet has grown over the past six years to be represented by retailers around the world and featured in publications such as Elle, WWD, Vogue, Teen Vogue, Lucky, and Nylon.

The Shiny Squirrel
The Shiny Squirrel is a New York-based PR firm and showroom that represents emerging and independent designers from around the world. The designers featured at the Wolverine Company Store are all passionate individuals who value their craft and hand make the best product possible. Their influences vary from designer to designer but most draw from nature, history and their diverse lives.

Left Field NYC

In 1998 Left Field was created in a time when American-made clothing was unheard of. Growing up, founder Christian McCann used to frequent antique flea markets and became obsessed with the craftsmanship and detail of things from the past. There was a need to bridge the gap between what used to be handcrafted and what was being mass produced now. Left Field grew out of small shotgun apartments and lofts throughout Brooklyn. Although the brand has been through many phases over the years, the concern for quality American-made clothing that our grandfathers would be proud of has always been the number one concern.

Tanner Goods

TANNER GOODS produces leather belts, small leather goods and accessories made from premium vegetable tanned English Bridle leather and the well known Chromexcel leather from Horween, Chicago,

both renowned for their ability to age beautifully and gain character over years of use. All goods are crafted by hand their own studio utilizing the same tools that have been put to work for decades manufacturing heritage leather goods and in many cases using antique equipment to produce the best results. All bags and accessories are designed to last for years and look better with age.

David Hart & Co.

The David Hart & Co. collection of neckties is hand tailored in New York City using luxury silk, wool, linen and cotton from all corners of the world. All David Hart & Co. ties are hand cut on the bias, hand slip-stitched, and traditionally crafted with unmatched attention to detail.

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Media Contact:
Emily Torrans/BPMW
emily@bpmw-agency.com/212.206.8310

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