WOLVERINE OPENS PERMANENT COMPANY STORE IN NEW YORK’S NOLITA
Wolverine opens the doors of a permanent location following a successful pop-up shop last fall
Wolverine, the maker of dependably rugged boots since 1883, has opened a permanent store in New York’s Nolita at 254 Elizabeth Street. The new location follows the successful New York pop-up venture in fall 2012, and will again offer a curated selection of goods that share Wolverine’s commitment to quality, heritage and craftsmanship.
“The success of the Wolverine Company Store pop-up shop exceeded our expectations and made it an easy decision to open a permanent location,” said Todd Yates, President- Wolverine Brand. “The store showcases our heritage, and through that story we’ve been able to make strong brand connections with so many people. We are excited to continue that momentum with the permanent location for many years to come.”
Designed by BKLYN Dry Goods, the Wolverine Company Store pop-up shop was named one of the Top 10 pop-up shops by Racked NY, and it also received four prestigious Association for Retail Environment (A.R.E.) Awards this year, including 2013 Grand Prize for Softline Specialty Store up to 3000 Square Feet, 2013 Visual Presentation of the Year, Special Element Award – Wall Treatment and Special Element Award – Vintage Advertising.
“The recognition the pop-up shop received is a testament to the incredible work of BKLYN Dry Goods and our partnership to create a retail space that resonated with customers,” said Christina Vernon, Heritage Sales Manager for Wolverine. “It’s been a pleasure working with Jahn and Kurt of BKLYN Dry Goods on the permanent location and creating a concept that tells Wolverine’s brand story.”
BKLYN Dry Goods created the concept and design of the permanent location, keeping familiar pop-up store features like wooden beams that were part of Wolverine’s original tannery dating back to the late 1800s and a wall of vintage shoes lasts. Alongside these distinct features are other new design elements, such as a more than 1,000-pound concrete sign from one of the company’s original factory buildings, that bring Wolverine’s long history to life.
"After the success of the Wolverine Company Store pop-up, we were excited and honored to continue our partnership with Wolverine,” said Jahn Hall of BKLYN Dry Goods. “ Taking inspiration from many of the elements that made the pop-up project a success, we're hoping to continue to inspire the look and feel of Wolverine retail and are excited to welcome Wolverine to New York City with a new, permanent home."
In addition to the full men’s and women’s collections of Wolverine 1000 Mile and Wolverine No. 1883 (including the brand’s collaborations with Samantha Pleet and Filson), the store will showcase items from other like-minded heritage brands including Filson, Tellason denim, Samantha Pleet, Left Field NYC, Imogene + Willie and Tanner Goods, alongside an unique selection of vintage items from BKLYN Dry Goods.
Wolverine plans to host an array of events to celebrate its first permanent stand-alone presence in New York; visit www.wolverine1000mile.com for more details. The Wolverine Company Store, located at 254 Elizabeth St., between Prince and Houston, is open from 11 a.m. – 7 p.m. Monday to Saturday and noon – 6 p.m. on Sunday.
Wolverine
Made True. Since 1883.
Wolverine uniquely binds American ingenuity and artistry, making every product as enduring as the people who wear them. Top to bottom, inside and out, Wolverine uses the finest materials, unrivaled craftsmanship and innovative technologies. Wolverine offers the footwear, apparel and accessories that are designed for comfort and built to last, because tenacity never goes out of style. For more information, visit www.wolverine1000mile.com or www.wolverine.com. Wolverine is a division of Wolverine Worldwide.
Filson
Over the years, Filson’s philosophy and motto has never changed: “Might as well have the best.” Clinton Filson spent a great deal of time talking to his customers and refining his designs in order to meet their needs. This commitment to creating the best is evident in the fact that many Filson styles withstand the test of time and are considered classic items that are handed down from generation to generation.
Samantha Pleet
Samantha Pleet established her women’s ready-to-wear collection of hand draped dresses and tailored sportswear in Brooklyn, 2006. Born in Philadelphia, she grew up studying music, acting and fine art before graduating from Pratt Institute’s fashion program in 2005. Following internships at threeASFOUR and Harper’s Bazaar she launched her label, quickly becoming a favorite among creative women. With fashions made of the finest fabrics from around the globe and sewn in NYC with rigorous attention to fit and construction, Samantha Pleet has grown over the past six years to be represented by retailers around the world and featured in publications such as Elle, WWD, Vogue, Teen Vogue, Lucky and Nylon.
Left Field NYC
In 1998 Left Field was created in a time when American-made clothing was unheard of. Growing up, founder Christian McCann used to frequent antique flea markets and became obsessed with the craftsmanship and detail of things from the past. There was a need to bridge the gap between what used to be handcrafted and what was being mass produced now. Left Field grew out of small shotgun apartments and lofts throughout Brooklyn. Although the brand has been through many phases over the years, the concern for quality American-made clothing that our grandfathers would be proud of has always been their number one concern.
Tanner Goods
TANNER GOODS produces leather belts, small leather goods and accessories made from premium vegetable tanned English bridle leather and the well known Chromexcel leather from Horween in Chicago, both renowned for their ability to age beautifully and gain character over years of use. All goods are crafted by hand in their own studio utilizing the same tools that have been put to work for decades manufacturing heritage leather goods and in many cases using antique equipment to produce the best results. All bags and accessories are designed to last for years and look better with age.
Lauren Mack, Wolverine
lauren.mack@wwwinc.com
616.863.4751
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