WOLVERINE TO OPEN PERMANENT COMPANY STORE IN NEW YORK’S NOLITA

Following a successful pop-up shop last fall, Wolverine announces a permanent New York location

Wolverine, the maker of dependably rugged boots since 1883, today announced it will open a permanent store in New York’s Nolita. Located at 256 Elizabeth Street, the store will open at the end of July and will offer a curated selection of goods that share Wolverine’s commitment to quality, heritage and craftsmanship. The new store comes on the heels of Wolverine’s successful New York pop-up shop venture in fall 2012.

“The Wolverine Company Store pop-up was successful beyond our expectations,” said Todd Yates, President of Wolverine Brand. “We wanted a location that showcased our heritage, but what came of it was much more than that. The consumer response was terrific, and we experienced significantly higher volume than expected. After making strong brand connections with so many people, we wanted to continue the momentum from the pop-up with a permanent location.”

Designed by BKLYN Dry Goods, the Wolverine Company Store pop-up shop was named one of the Top 10 pop-up shops by Racked NY, and it also received four prestigious Association for Retail Environment (A.R.E.) Awards this year, including: 2013 Grand Prize for Softline Specialty Store up to 3000 Square Feet, 2013 Visual Presentation of the Year, Special Element Award – Wall Treatment and Special Element Award – Vintage Advertising.

“The four A.R.E. design awards that the pop-up shop received is a testament to the impressive work of BKLYN Dry Goods and their partnership in creating and designing a retail space that resonated with customers,” said Christina Vernon, Wolverine Global Product Line Manager. “We are excited to team up again with Jahn and Kurt of BKLYN Dry Goods, who are leading the development of an innovative store concept that tells Wolverine’s brand story.”

BKLYN Dry Goods created the concept and design of the permanent location, with familiar pop-up store features like wooden beams that were part of Wolverine’s original tannery dating back to the late 1800s, as well as a wall of 170 vintage shoes lasts, featured alongside other new design elements that will bring Wolverine’s long history to life.

"After the success of the Wolverine Company Store pop-up, we are excited and honored to continue our partnership with Wolverine,” said Jahn Hall of BKLYN Dry Goods. “Taking inspiration from many of the elements that made the pop-up project a success, we're hoping to continue to inspire the look and feel of Wolverine retail and look forward to welcoming Wolverine to New York City and a new, permanent home."

In addition to the full men’s and women’s collections of Wolverine 1000 Mile and Wolverine No. 1883 (including the brand’s collaborations with Samantha Pleet and Filson), the store will showcase items from other like-minded heritage brands including Filson, Tellason denim, Samantha Pleet, Left Field NYC and Tanner Goods, alongside an unique selection of vintage items from BKLYN Dry Goods.

Wolverine plans to host an array of events to celebrate its first permanent stand-alone presence in New York; more details will be released in the coming months. 

The Wolverine Company Store, located at 256 Elizabeth St., between Prince and Houston, will be open from 11 a.m. – 7 p.m. Monday to Saturday and noon – 6 p.m. on Sunday. For more information on Wolverine visit www.wolverine1000mile.com.

Wolverine
Since 1883 Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials. With a pioneering nature and commitment to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work, Wolverine offers the footwear, apparel and accessories to get the job done. For more information, visit www.wolverine1000mile.com or www.wolverine.com. Wolverine is a division of Wolverine Worldwide.

Filson
Over the years, Filson’s philosophy and motto has never changed: “Might as well have the best.” Clinton Filson spent a great deal of time talking to his customers and refining his designs in order to meet their needs. This commitment to creating the best is evident in the fact that many Filson styles withstand the test of time and are considered classic items that are handed down from generation to generation.

Samantha Pleet
Samantha Pleet established her women’s ready-to-wear collection of hand draped dresses and tailored sportswear in Brooklyn, 2006. Born in Philadelphia, she grew up studying music, acting and fine art before graduating from Pratt Institute’s fashion program in 2005. Following internships at threeASFOUR and Harper’s Bazaar she launched her label, quickly becoming a favorite among creative women. With fashions made of the finest fabrics from around the globe and sewn in NYC with rigorous attention to fit and construction, Samantha Pleet has grown over the past six years to be represented by retailers around the world and featured in publications such as Elle, WWD, Vogue, Teen Vogue, Lucky and Nylon.

Left Field NYC
In 1998 Left Field was created in a time when American-made clothing was unheard of. Growing up, founder Christian McCann used to frequent antique flea markets and became obsessed with the craftsmanship and detail of things from the past. There was a need to bridge the gap between what used to be handcrafted and what was being mass produced now. Left Field grew out of small shotgun apartments and lofts throughout Brooklyn. Although the brand has been through many phases over the years, the concern for quality American-made clothing that our grandfathers would be proud of has always been their number one concern.

Tanner Goods
TANNER GOODS produces leather belts, small leather goods and accessories made from premium vegetable tanned English Bridle leather and the well known Chromexcel leather from Horween, Chicago, both renowned for their ability to age beautifully and gain character over years of use. All goods are crafted by hand in their own studio utilizing the same tools that have been put to work for decades manufacturing heritage leather goods and in many cases using antique equipment to produce the best results. All bags and accessories are designed to last for years and look better with age.

Contact:
Lauren Mack, Wolverine
lauren.mack@wwwinc.com 
616.863.4751  

Tags: