First international employer on board to pilot Mentorship Platform Signe
Stockholm, January 19, 2024. Next step for Signe! Since the launch of the SaaS platform Signe the demand from businesses has been high - now Signe proudly announces a first-of-its-kind pilot project with Fast Track, a leading CRM provider in the iGaming industry.
Signe is created by women, for women. Their SaaS product connects women with ambitions to progress in their careers, with experienced mentors, to share ideas, offer guidance, and potentially build long-standing, trusted relationships with the ultimate objective of providing opportunities to power women on their path to leadership positions. The business idea is the latest venture of founders Eva Ekedahl and Jeanna Rutherhill within Women for Leaders.
“Since launching Signe in May 2023 we have seen a great response and demand from businesses. We hear from HR directors that this is a great way to reach female mentors, increase diversity, expand perspectives and competencies. Mentorship for women is in great demand and we know from studies that 70 % of women believe that mentorship is among the most important career support systems available.
We are delighted to run this first pilot with Fast Track that is truly passionate about driving diversity in the tech industry. We are happy to see Jenny Arnell, Chief People Officer of Fast Track, and a part of the WfL community for long, leading the change and being an early adopter of Signe and believing in this co-lab”, says Jeanna Rutherhill, Co-founder of Signe.
This collaboration is a rewarding opportunity for both Signe and Fast Track, where female members at Fast Track gain the opportunity to connect with inspiring mentors across various industries and enrich their professional journeys. In return, seasoned SaaS professionals at Fast Track explore Signe's BETA version, providing valuable feedback to enhance the platform. A strong and important asset for further developing the service.
Commenting on the partnership, Jenny Arnell, Chief People Officer at Fast Track stated "I have long admired the vision and work of the founders behind Signe. Their relentless drive and self-confidence to effect change and make an impact resonates deeply with Fast Track’s core values. Fast Track has pioneered in streamlining and digitizing an entire industry through its SaaS solutions. At the same time, Signe is dedicated to fostering a more equitable workplace, empowering women to ascend to positions of influence through their mentoring platform. Despite operating in distinct industries, our shared commitment to innovation and impact quickly led to the discovery of a mutually beneficial collaboration in the pilot project, resulting in a win-win-win scenario for both companies."
According to Signe's research, a survey based on quantitative data with over 550 female respondents, 70% of women consider mentoring as essential career support, and of those with mentors, 74% rarely or never feel lost in their careers.
Simon Lidzén, CEO and co-founder of Fast Track reaffirmed “This collaboration is a step towards shaping a future where different perspectives and voices are given equal space and weight, regardless of gender. With the pilot project, we hope to demonstrate the value of mentorship for women in their careers, and inspire others to identify strategies to further support the women in their organizations."
For more information:
Jeanna Rutherhill, Women for Leaders
jeanna@womenforleaders.com / +46 (0) 70 - 773 32 04
Eva Ekedahl, Women for Leaders
eva@womenforleaders.com /+46 (0) 70 - 865 16 79
About Signe and Women for Leaders
Signe is a digital platform that connects up-and-comers with experienced mentors and reverses, to share ideas, offer guidance, and build long-standing, trusted relationships.
Signe was founded by Eva Ekedahl and Jeanna Rutherhill, who since 2016, have also run the company Women for Leaders. The company offers executive leadership programs and networks whose purpose is to promote female leaders and develop modern, sustainable, and inclusive leadership. Within the framework of Women for Leaders is also Karriärpodden, the podcast with Sweden's most successful female leaders.
www.signe.co
www.womenforleaders.com
About Fast Track
Fast Track is a disruptive technology company, recognized as the iGaming industry CRM leader. Fast Track provides a new way of working, enabling teams to focus on innovation and growth. Fast Track works with 150+ companies all over the world, with offices in Malta, Sweden, Spain, and the United States. For more information, visit
