Woods Hole Oceanographic Institution Launches Ocean Awareness Video Campaign in NYC
October 15, 2010 –Woods Hole, MA - The Woods Hole Oceanographic Institution (WHOI) has launched a video campaign on the world’s biggest stage to highlight the importance of the planet’s largest life-sustaining feature—the ocean. The three-month ocean awareness campaign features 15-second video spots that air every hour on the CBS Superscreen above 42nd St. in Times Square, which hosts more than 26 million visitors each year. “The ocean functions as a single, interconnected system—one that affects everyone, no matter where they live,” said Susan Avery, president and director of WHOI,