Impresa, Portugal’s largest media group, selects WoodWing’s publishing system Enterprise

Impresa selected WoodWing’s multi-channel publishing system Enterprise to be the publishing system for its weekly newspaper Expresso, for an extensive portfolio of magazines and for various digital offerings. WoodWing bested two other well-known suppliers to replace Impresa’s legacy publishing solution. The combination of the recognized multi-channel publishing capabilities of Enterprise and its editorial management application Content Station, together with the attractive subscription model offered by WoodWing, made the difference.

 

Impresa selected WoodWing’s multi-channel publishing system Enterprise to create its newspapers and magazines for print and digital.

Zaandam, The Netherlands (November 6, 2013) – – Founded in 1973, Impresa is the largest media group in Portugal today. The company is active in three business areas – Publishing, Digital and television, with SIC. Impresa publishes the newspaper Expresso, the best-selling weekly newspaper and winner of the European Newspaper Award in 2006. In addition, the group publishes 14 magazines. Expresso and many of the magazines are available in print and online as well as for Android and iOS tablets and smartphones.

Impresa opted for WoodWing’s multi-channel publishing system Enterprise and its editorial management application Content Station over two other well-known systems. WoodWing replaces Impresa’s legacy system, which has been used for about 10 years but lacked the flexibility to address today’s multi-channel publishing challenges.

In the first phase, the production of all print titles and their digital editions for tablets and smartphones will be migrated to WoodWing’s system. At the next stage, the online offerings will also be integrated in the publishing workflow provided by Enterprise. The Impresa team can thereby leverage the groundbreaking multi-channel publishing functionality of the new version 9 of Enterprise and Content Station, reaching an unrivaled level of efficiency and ease of use.

“With Enterprise as our new publishing system, we have the flexibility to handle the production of all current and future titles in print, online and digital in an efficient and transparent manner,” said Raul Carvalho das Neves, COO Operations & Technology at Impresa. “This way, we can quickly and efficiently offer our readers the most compelling content via all appropriate channels and devices.”

The implementation of Enterprise at Impresa will be managed by WoodWing’s partner PubliQare. “Impresa selected WoodWing Enterprise against strong competition,” said Hans Fermont, Managing Director at PubliQare. “This is more proof that WoodWing’s solutions meet the requirements of publishers both in technical and economic terms.” The publishing experts at PubliQare will revamp the workflow at Impresa to meet modern standards and roll out WoodWing Enterprise integrated with Adobe DPS for digital publishing and Dataplan’s JournalDesigner for page planning.

“We are very pleased that with Impresa we can welcome one of the leading media groups in Southern Europe as a new customer,” said Roel-Jan Mouw, CEO of WoodWing Software. “This shows that we hit the mark with the latest version 9 of Enterprise, enabling publishers to redefine and consolidate their multi-channel publishing processes.”

About Impresa
Impresa is the largest media group in Portugal. Founded in 1973, by Francisco Pinto Balsemão, Impresa owns six TV channels (SIC, SIC Internacional, SIC Notícias, SIC Radical, SIC Mulher, SIC K) and will launch its seventh in December (SIC Caras) and 14 magazines and newspapers (ACTIVA, BLITZ, CARAS, CARAS DECORAÇÃO, COURRIER INTERNACIONAL, EXAME, EXAME INFORMÁTICA, EXPRESSO, JORNAL DE LETRAS, ARTES E IDEIAS, TELENOVELAS, TV MAIS, VISÃO, VISÃO HISTÓRIA, VISÃO JÚNIOR)

About PubliQare
PubliQare is a specialist in the field of efficient multi-channel publishing solutions. The expert team helps its customers to automate and optimize their publishing processes. Whether customers want to publish via print, mobile, tablet or social media, PubliQare provides the knowledge and technology to implement the most efficient workflows. With its own development department and leveraging its innovative strength, PubliQare is able to address complex individual requirements. PubliQare is part of Qare Group, a service provider that focuses on system integration, automation and editorial consultancy in the field of new technologies for publishers, media companies and corporate marketing departments. The Group has offices in the Netherlands and the UK, offering its services in Europe and the U.S. More information can be found at www.publiqare.nl.

About WoodWing Software
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.

WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smartphones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.

WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 90 selected partners in more than 100 countries. WoodWing’s long-standing relationship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. Additional information regarding WoodWing's products and services can be found at www.woodwing.com.

Press contact
Stefan Horst
PR Manager WoodWing Software
T: 49-151-12 72 63 62
E: sho@woodwing.com

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