Time Inc.´s Scott Smith joins WoodWing as Senior Vice President, North America
Detroit, MI / Zaandam, The Netherlands, August 25, 2015 – WoodWing Software has appointed Scott A. Smith as Senior Vice President, North America. In his new role, Smith will drive WoodWing’s business in the United States and Canada, offering solutions for content creation and digital asset management to marketing and publishing companies. Smith joins WoodWing from publishing icon Time Inc., where he worked for more than 12 years, most recently as Vice President, Technology & Product Engineering.
Scott Smith, new Senior Vice President, North America at WoodWing: “I always admired the team for its innovative strength and its support for customers.”
WoodWing Software has long been a familiar name in North America in the fields of publishing and marketing. Well-known media and brands already employ WoodWing´s multichannel publishing system, Enterprise, and its digital asset management system, Elvis DAM. Looking to North America, WoodWing envisions tremendous growth opportunities in the booming field of content marketing, as well as a new era of digital publishing driven by Adobe’s Digital Publishing Solution.
WoodWing’s recently introduced cloud-based HTML5 authoring tool Inception supports the current trend toward article-based publishing. Meanwhile, WoodWing’s cloud-based Enterprise Analytics continues to enable customers to gain in-depth insights into their content creation processes.
One of Smith´s key ambitions at WoodWing will be to liaise with software vendors in North America to create best-of-breed integrations of WoodWing´s solutions with leading applications, especially in the fields of WCM, CRM and PIM. To further accelerate growth, he will also acquire new WoodWing Solution Partners with comprehensive DAM experience in the marketing segment.
“As part of my work for Time Inc., I came to know WoodWing in depth,” says Smith. “I always admired the team for its innovative strength and its support for customers who want to continuously optimize their business and adapt the latest technologies. I´m thrilled to contribute to the further expansion of WoodWing and to provide the extensive know-how of the team to customers and prospects in North America.”
As an expert in publishing process efficiency, Woodwing offers solutions that address customers’ most pressing needs, including optimizing processes for creating, managing and distributing content, and fully realizing the potential of content to be monetized.
“In the coming months, we will introduce new content solutions and technologies, and we will continue to evolve into a provider of cloud-based applications for marketing departments and agencies, as well as newspaper and magazine publishers,” says Roel-Jan Mouw, CEO at WoodWing. “We are very pleased that Scott will contribute his extensive field experience in content technologies to support us on our way to establish the new offerings and to further strengthen our position in the North American market.”
About WoodWing Software
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.
WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smartphones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.
WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 80 selected partners in more than 100 countries. WoodWing’s long-standing relationship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. Additional information regarding WoodWing's products and services can be found at www.woodwing.com.
Press contact
Stefan Horst
PR Manager WoodWing Software
T: 49-151-12 72 63 62
E: sho@woodwing.com
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