WoodWing conducts global Digital Asset Management (DAM) Survey 2014
Although global awareness for the need to manage rapidly growing file collections increases - digital asset management (DAM) is still a mystery for many. With a comprehensive global study across industries, WoodWing will examine both the understanding and expectations with regards to digital asset management. The study is aimed at DAM novices as well as DAM users and administrators. The survey, available at http://t.co/hHyndY0Ygz, is open until April 30. All participants have the chance to win a GoPro HERO3+ video camera.
Participants in WoodWing´s global Digital Asset Management (DAM) Survey 2014 have the chance to win a GoPro HERO3+ Black Edition video camera.
Zaandam, The Netherlands (April 3, 2014) – For one of the most important applications in modern times, a cumbersome name has been established – the term “digital asset management” is hard to understand for many. In addition, the requirements of the industries and its applications are simply too different for a standardized approach. Digital asset management may be just a tool for the management of digital files, but it can also be an enterprise application for the management of approval processes and the control of workflows.
Global DAM study analyzes understanding and requirements
With its global “Digital Asset Management (DAM) Survey 2014”, WoodWing aims to draw a comprehensive picture of the general situation in the digital asset management segment. The study covers the understanding of DAM and the requirements of users in all industries including publishing, marketing, advertisement, retail, travel, fashion and more. It addresses participants of any digital asset management experience level – novices, users, and experts.
“As a supplier of a versatile DAM solution we see in our daily business how fragmented the digital asset management playfield is,“ said Roel-Jan Mouw, CEO of WoodWing. “With its wide variety of use cases and requirements it´s hard for prospects and even users to define the most suitable strategy for DAM. By the results of our study, we want to provide useful guidance, helping prospects and users to make the right decisions.“
The questionnaire is available at http://t.co/hHyndY0Ygz, the deadline to participate is April 30. Among all participants, WoodWing will give away one GoPro HERO3+ Black Edition video camera, worth $399.99. The results of the study will be published during May and sent to all participants.
About WoodWing Software
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.
WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smartphones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.
WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 90 selected partners in more than 100 countries. WoodWing’s long-standing relationship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. Additional information regarding WoodWing's products and services can be found at www.woodwing.com.
Press contact
Stefan Horst
PR Manager WoodWing Software
T: 49-151-12 72 63 62
E: sho@woodwing.com
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