WoodWing Software announces version 5 of Elvis DAM, enabling efficient management of up to one billion digital assets

At its Xperience conference, WoodWing Software announced version 5 of its digital asset management solution Elvis DAM. With a server architecture that has been entirely rewritten, the new version enables the high-performance management of up to one billion assets. In addition, Elvis DAM 5 will offer new Web client features, a further extended API, as well as deeper integration with popular desktop applications. The new version will become available later this year.

With the new clustering architecture of the new version 5 of its digital asset management solution Elvis DAM, WoodWing enables content creators to efficiently manage up to one billion assets.

Zaandam, The Netherlands / Lisbon, Portugal (June 18, 2014) – In these days of multi-channel publishing and content marketing, publishers, agencies and marketing departments all face a major challenge. To attract and grow their audiences, an increasing number of media files such as images, videos, audio, and more is being used for the various channels, resulting in dramatically increasing file stocks.

The new architecture enables the high-performance management of up to one billion assets. "While Elvis always relied on powerful search engine technology instead of a database approach and already serves customers with up to 20 million assets, trends show that we need to be ready for the next step,” said Bastiaan Born, Product Manager DAM Software at WoodWing Software. According to Born, another performance aspect is the increasing number of users of DAM systems, including internal teams, as well as external freelancers and partners such as resellers.

Infinitely scalable, enterprise-level DAM through Clustering and ElasticSearch 
With the new clustering architecture of Elvis DAM 5, WoodWing helps content creators overcome this limitation. "Watching the evolution in the digital asset management arena, we realized that we need to scale horizontally – distributing the main server over multiple machines,” Born added. “This new cluster setup distributes the server load over multiple servers so you can add more server nodes, be it processing nodes, search index nodes or storage engines.”

The search index of the Elvis DAM repository is split into “shards” and spread over multiple machines. The new ElasticSearch feature allows combined parallel search scans, resulting in significantly decreased search times. “Elvis DAM has always been famous for its very high performance,” Born said. “By distributing DAM jobs to multiple servers, each with multiple processors, Elvis DAM is now infinitely scalable and able to grow with any requirement.” In addition, the new architecture of Elvis DAM 5 increases redundancy and high availability of the DAM environment – both of which are important aspects of an enterprise-savvy DAM system.

Elvis DAM 5 will also feature an enhanced Web client, an improved API and a revamped integration with desktop applications. A recent study conducted by WoodWing on the status and the expectations in digital asset management revealed that these aspects are clearly in the focus of DAM users and administrators. According to the study, 92 % of the participating DAM users vote for a Web-based user interface, and 20-36 % plan to integrate their DAM with their Web CMS and various applications such as editorial workflow, customer relation management, marketing resource management and other systems.

Elvis DAM is a future-proof DAM platform
"The efficient and secure management of digital files, valuable assets for any company, has long become a business-critical application,” said Roel-Jan Mouw, CEO WoodWing Software. “With the new version of Elvis DAM, we provide our customers with a future-proof platform for their digital asset management requirements, supporting any on premise and any private cloud implementation. Whatever the future will bring, Elvis DAM is prepared for it.”

WoodWing Xperience delivers latest news in publishing and digital asset management
At the WoodWing Xperience taking place in Lisbon on June 17-18, publishers and marketers interested in multi-channel publishing, content marketing, and digital asset management will gather from all over the world to get up to speed with industry trends as well as the latest in technology.

All information about the WoodWing Xperience 2014 is available at xperience.woodwing.com. On Twitter, the Xperience can be followed via the hashtag #WWXP14. The Xperience photo portal at xperience2014.elvisdam.com is based on WoodWing´s digital asset management solution Elvis DAM and delivers the feeling of the event. Visitors can easily browse for images and download or share them via social media.

About WoodWing Software
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.

WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smartphones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.

WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 80 selected partners in more than 100 countries. WoodWing’s long-standing relationship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. Additional information regarding WoodWing's products and services can be found at www.woodwing.com.

Press contact
Stefan Horst
PR Manager WoodWing Software
T: 49-151-12 72 63 62
E: sho@woodwing.com

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