New study: Digital Media Management is Big Challenge in Modern Retail Marketing
Zaandam, The Netherlands, Sept. 3, 2015 — Multichannel communication and marketing automation are hot topics in the retail industry. This creates another challenge: the efficient management of the rapidly increasing stocks of digital media files. How can retailers manage their digital assets and how well do they understand the need for efficient digital asset management? A new study conducted by consulting firm Ovum on behalf of WoodWing sheds light on these and many more questions. A key finding: Retailers waste an enourmous amount of time searching for files.