For your eyes only… Petter has a Bond-new plan

News release

September 2, 2015

World RX of France preview

For your eyes only… Petter has a Bond-new plan

Bond. James Bond.

I love those three words.

Everybody, all around the world, knows about James Bond. He’s the good guy who gets the job done.

But every now and then, Bond has to be a little bit bad. He has to get his hands dirty to get the job done. And that’s what makes him great, he can do the job the good way, the easy way, the hard way and the really, really tough way.

In the end, though, you just know that Bond’s going to come out of the chaos smiling. I’ve been watching a lot of Bond recently.

The PSRX engineers are even cleverer than Q, so the supercar’s ready for the best race since Bond tore through the Parisian streets in half a Renault 11. And, no matter how scary Andreas Bakkerud and Timmy Hansen think they are, they’ve got nothing on May Day in a View to a Kill.

Yes, you’re right, Day won that particular battle, but Bond won the war.

Since the disappointment of our home race, M and I have been working on a plan to stop the others taking over the [FIA] World [Rallycross Championship].

As far as I’m concerned, The World is Not Enough anymore. I’m going to get my GoldenEye in and beat The Living Daylights out of the opposition.

Seriously, I’m taking the gloves off. I understand now that the rules of this game are a little bit different. A nudge here, a tap there is part of the game, so I’ve spent the last few weeks thinking about my game plan and it’s time to toughen up a little bit.

And France is a great place to do that. Lohéac is one of the best and most natural circuits of the season. It really flows nicely, it’s a great place to push hard and attack – especially the joker lap, which is so fast and with a nice jump. The support in France was huge last year, with so many fans it was unbelievable. And winning in front of a crowd like that was even more unbelievable!

I want my third FIA World Championship, I’m desperate for it and I now understand I’m going to have to fight for it. I’m ready for that fight; it’s time to show some teeth.

Don’t get me wrong, I’m not talking Jaws from The Spy Who Loves Me or Moonraker, I’m talking about being smart. And, don’t forget, Bond always brings the best baddies around. May Day came around to his way of thinking and the lovely Sévérine certainly did.

So, there we are. We go to France with a new mindset.

We’ve been shaken and stirred into action.

That leaves us with just one question: who’s the baddy?


Circuit:

Length: 1070m

Max width: 16m

Min width: 10m

Tarmac: 33%

Dirt 67%

Website: www.rallycrossloheac.net


Timetable – all local times

Saturday September 5

1400 practice

1530 heat 1/2

1830 autograph session

Sunday September 6

0830 warm up

1000 qualifying heat 3/4

1400 semi-final/final


Last time out…

The plan to go home and repay our fans for the huge support they’ve given Petter and PSRX. It didn’t quite work out like that. Petter won two heats, but missed out on the final for the second event in a row. A hat-trick of no-shows in the final race of a World RX weekend is something he’s determined to avoid on Sunday.


France in numéros:

1 is the number of ‘Stop’ (or Arrêt) roadsigns in Paris

5.75 metres is the length of France’s shortest street.

18 is how many RX races Petter has won this year – the same number as at this point last season.

20 is how many minutes King Louis XIX ruled France for.

31 is how many condom vending machines Paris has.

122 years old (and 164 days) is how old Frenchwoman Jeanne Louise Calmen was when she died. She was the world’s oldest living human.

214 is how many years it was illegal for women in France to wear trousers.

8,500 is how many posters Petter has signed so far this season.

9,300,000 people visited the Louvre museum in Paris last year, making it the most popular in the world.

5,000,000,000,000 synapses will connect the neurons in Petter’s brain to allow him to make race-winning decisions in Lohéac.


Contacts:

Per-Espen Lochen PR/media manager

per-espen@pettersolberg.no

+46 76 110 7 110

+47 952 43 245

World RX of France media

Arnaud Fontaine

+33 666 496422

Email: afontaine@rallycrossloheac.net

pettersolberg.com

@Petter_Solberg

www.facebook.com/PetterSolbergWRC

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Sandra Evans
sandra@wordspr.com
44 (0) 7887 693993


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We are words. And words (along with some pictures) make the world turn. We are talented, passionate, committed and caring individuals. Together we make a great team. We make your team. Sentences, make, don't, words, alone. Words alone don't make sentences. words pr don't make sentences. We sculpt them. And create campaigns. But, while we're doing that, we're doing it with an arm around you. You're the reason we're here. We're proud to personalise PR, care for the client and continually consider your customer.

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Seriously, I’m taking the gloves off. I understand now that the rules of this game are a little bit different. A nudge here, a tap there is part of the game, so I’ve spent the last few weeks thinking about my game plan and it’s time to toughen up a little bit.
Petter Solberg