Before They Book: Letting Tourists Know The Truth
We've launched a new campaign, targeting tourists who are searching for animal experiences online, to let them know the truth about animal suffering before they book.From elephant rides, to walking with lions, taking selfies with tigers and swimming with dolphins, wild animal attractions are a part of too many holidays. Yet tourists are largely unaware of the cruelty that goes on behind the scenes. Tourists might not think that riding an elephant or walking with lions does any harm. But the brutal truth is that breaking wild animals' spirits to a point that they will accept interaction