Xata Promotes Scott Meyer to Chief Marketing and Strategy Officer and Hires Steve Chamberlain as Executive Vice President, Field Operations

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Strong Leaders Expected to Help Propel Xata’s Brand in Competitive Market

MINNEAPOLIS, February 14, 2012—Xata Corporation (NASDAQ: XATA), a leader in fleet optimization software, today announced that Scott Meyer has been promoted from Senior Vice President, Marketing, to Chief Marketing and Strategy Officer, and that Steve Chamberlain has been hired as Executive Vice President, Field Operations. Both are members of Xata’s executive team and report to Jay Coughlan, Chief Executive Officer.

In his new position, Meyer is responsible for brand management, lead generation, product marketing, market development and marketing communications, as well as helping the company further refine and execute its go-to-market strategy.

Meyer has provided marketing counsel, business strategy and executive leadership to a broad range of organizations worldwide for more than 30 years. His previous corporate experience was at Lawson Software where he was Chief Marketing Officer. He has also served as Chief Executive Officer of Shandwick International, one of the world’s top three public relations firms.

New to Xata, Chamberlain is responsible for sales, services and customer relations. He comes from Ecova, a leading provider of total energy, telecom and sustainability services, where he was senior vice president, sales and client management. He has extensive sales and services experience and brings a high level of knowledge in direct sales, channel sales, inside sales, services and customer relations.

“Both Scott and Steve are excellent leaders with several decades of experience,” said Coughlan. “Scott has already helped us cement our position as an industry leader, and I’m confident he and Steve will both play crucial roles in helping us attract new customers, retain our existing customers and sell the cutting-edge products and services our customers have come to expect from Xata.”

About Xata

Xata Corporation (NASDAQ: XATA) provides intuitive, automated fleet management software solutions to the trucking industry. By delivering real-time critical information on vehicle and driver performance, Xata makes it easy for fleet managers, dispatchers and drivers to collect, sort, view and analyze data to help reduce costs, increase safety and compliance, and improve customer satisfaction.

Our award-winning solutions include 1) XataNet, a full-featured, enterprise-wide solution that helps private and for-hire fleets drive continuous improvement, and 2) Xata Turnpike, a technologically advanced, low-cost, easy-to-install solution that runs on drivers’ existing cell phones, smartphones and tablet computers. Both solutions help fleet managers and drivers meet established and emerging electronic onboard recorder (EOBR) regulations. We also offer a portfolio of professional services, including implementation, training and consulting, to help our customers deliver bottom-line results. For more information, visit www.xata.com or call 1.800.745.9282.

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Contact:
Karl Nilsson
Xata Corporation
karl.nilsson@xata.com
612.805.7279

 

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