European and UK distributors wanted for unique deck shoe
Press Release:
For immediate release
Biion Footwear launched this year and has already impressed the American fashion lifestyle market. They are now promoting their famous twist on the Oxford Brogue-style shoe to the superyacht industry. Following their success at this year’s Fort Lauderdale International Boat Show, Biion is now looking for European and UK distributors for their products.
A fashion shoe with a practical edge, this new product has become a huge hit in the golfing industry, and after Biion visited the Yachting Pages Media Group stand at a recent yacht show in Florida, they hope it will have the same effect in the superyacht industry.
Manufactured from Ehtylene Vinyl Acetate (EVA) Biion Footwear is comfortable, waterproof, shock absorbent, washable, anti-microbial, and odour-resistant. It’s also the material that helps make Biion Shoes the lightest performance golf and deck shoe around.
Sarrah Macey, global events manager at Yachting Pages commented, “Graham from Biion approached our stand at Fort Lauderdale Boat Show with a bag full of what looked like brightly coloured brogues. This quickly caught the attention of the Yachting Pages team who found out the new-to-market product was in fact the perfect boat shoe.
“Following the suggestion from several key golfing pros, the company is now starting to target the yachting industry and looking for distributors.”
The American yachting market were quick to catch on to this alternative deck shoe with several major distributors including West Marine and TNS Yachting already placing orders.
Biion ask that any parties interested in becoming official distributors in Europe and the UK contact Graham Mottram from Biion Footwear via:
Partner-graham@biionfootwear.com or call him on:
+1 705 888 7920
For information about Biion Footwear visit biionfootwear.com
For more information about Yachting Pages visit Yachtingpages.com
Notes to Editors
Dual – density sole
Biion’s shock-absorbent dual-density midsole ensures your feet stay comfortable and increasing stability.
Honeycomb cleat
Biion’s iconic spikeless ‘honeycomb’ pattern cleat increases grip and the foot beds have a pattern of small raised bumps on them, giving you a foot massage as you walk.
Defiantly original design
While Biion Shoes pay homage to the timeless Oxford silhouettes, their designs and patterns are unique. The brains behind Biion were looking to make a shoe that you could wear to the yacht, on the yacht and wherever you end up after that.
Homage to Crocs
The upper part of the shoe is made out of EVA (ethylene-vinyl acetate), and the outsole is made of HEXtra rubber. They feel like a sturdier Croc. The ventilation holes punched along the top of the Biion shoes, and the fact that you can wear them sockless are also throwbacks to Crocs.
Sizing
Right now, the shoes are available in unisex sizing and the team at Biion say they can make a shoe with any colour/print combination you could want.
Maintenance
As far as maintenance goes, they're machine washable. Which is pretty ideal if you basically never take the time to clean your deck (guilty).
Yachting Pages Media Group
For further press information, please contact Sarrah Macey on +44(0) 1173 160560 or Sarrah.macey@yachtingpages.com
Yachting Pages Media Group specialises in targeting the superyacht industry.
Yachting Pages Directories are used by captains, senior crew and industry professionals. www.yachtingpages.com
Superyacht Owners’ Guide (SYOG) is a luxury book offering owners and potential owners the education, advice and contacts they need to build their superyacht dream. www.syog.com
Yachting Pages Delivers is a unique and innovative hand-delivery service. www.yachtingpagesdelivers.com
Yachting Pages Refit is the ultimate worldwide guide to superyacht refit shipyards and services of the refit process. www.yachtingpagesrefit.com
You will find links to images at the foot of this email, if you need any further information or images, please let me know.
Kindest regards,
Sarrah Macey
Global Events Manager
Yachting Pages Media Group
44 (0)1173 160 560
www.yachtingpages.com
www.syog.com
uk.linkedin.com/in/sarrahmacey/
