Yaytrade brings in fashion industry veteran Robert Wilson as Global Sales Director

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Ytrade Group AB (publ) ("Yaytrade" or the “Company") has recruited Robert Wilson to be its new Global Sales Director. The recruitment is in line with the company’s previously declared strategy of taking a leading position in premium segment sales of overstock, samples, and returns.

Yaytrade has shown strong growth in a short time, managing to attract many of Sweden’s top premium fashion companies. The company clearly sees strong demand for its platform as well as sales of outgoing stock and sample collections, leading to an even stronger emphasis on this business vertical.

“It is very rewarding to work the fantastic team of talented colleagues we have here at Yaytrade, where we are constantly agile and adaptable. There is great value in Yaytrade developing its own marketplace platform which makes us just as scalable and flexible as we are to our customers' needs. The signals are clear, and we are sharpening our focus on a multi-billion-dollar market where we will take a strong position, starting with Europe. This does not, however, mean that we’re surrendering our other business verticals within premium second hand. We are here to create a leading circular marketplace in the fashion and lifestyle segment", says David Knape, CEO of Ytrade Group AB (publ).

To best focus on developing this vertical and begin the intended expansion, Yaytrade has brought on Robert Wilson. Robert has many years of international experience in the fashion industry, including 15 years as Sales Director and Commercial Product Manager at Tiger of Sweden where he successfully built sales teams, developed business, hedged margins and was part of the international journey.

Robert worked most recently at W-agency, which he founded and where he shouldered the role of CEO while building a very solid platform for new premium brands in Scandinavia and throughout Europe.

"I am incredibly enthusiastic about joining Yaytrade. The company is in a development and expansion phase with a clear focus on premium fashion and sustainability, which feels like the perfect timing. With my previous experience and knowledge, I will contribute to the company's various business areas and future growth. I am convinced that we have all the prerequisites to become market leaders in our segment and look forward ­– with confidence – to being a part of Yaytrade, towards developing the company, and opening the doors to my large network in Sweden and internationally", says Robert Wilson, Acting Global Sales Director Ytrade Group AB (publ).

“We are very happy and proud to be able to attract a person with Robert's experience in the fashion industry. This is proof that Yaytrade's positioning is right on time. We look forward to getting started with our work and our plans for the coming year together with Robert", says David Knape, CEO of Ytrade Group AB (publ).

For more information, please contact:
David Knape, CEO Ytrade Group AB (publ)
E-mail: david.knape@yaytrade.com
Telephone: +46 70 999 90 09

This information has been published through the agency of the contact person above, at the time specified by Ytrade Group AB's (publ) news distributor Cision upon publication of this press release.

About Yaytrade
Ytrade Group AB (publ) is a Swedish fashion-tech company which operates the Yaytrade marketplace. The company was formed in Sweden and registered with The Swedish Companies Registration Office in 2015. The first version of Yaytrade's marketing platform was launched to the public at the end of 2017.

At Yaytrade, individuals can shop for premium fashion and lifestyle products directly from brands selling off their outgoing stock, samples, and returns via “digital pop-up shops”. The company also sells premium second-hand from private individuals and influencers. Community users can create their own e-store and populate it with items from collected via Yaytrade pick-up service as well as post self-created ads. Yaytrade appeals to a chic urban demographic with a striking design which took home a silver medal Swedish Design Prize in 2020 in the e-commerce category. The company's market platform is a proprietary high-tech e-commerce platform where premium fashion meets the circular economy, contributing to more sustainable consumer behaviour which further drives environmentally sound fashion consumption.

The company's Certified Adviser is Eminova Fondkommission AB, phone: +46 (0)8-684 211 10, e-mail:  adviser@eminova.se

For more information, see Yaytrade's website www.yaytrade.com

Important information
This communication may contain certain forward-looking statements. Such statements are all statements that do not relate to historical facts and include expressions such as "believe", "estimate", "anticipate", "expect", "assume", "predict", "intend", "may", "presuppose", "should" or similar. The forward-looking statements in this release are based on various estimates and assumptions that in several cases are based on additional assumptions. Although Yaytrade believes these assumptions were reasonable when made, such forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that are difficult or impossible to predict and that are beyond Yaytrade’s control. Such risks, uncertainties and important factors could cause the actual results to differ materially from the results expressly or implicitly indicated in this communication through the forward-looking statements. The information, perceptions and the forward-looking statements in this release apply only as of the date of this release and may change without notice. 




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