An area with a strong brand stands out

YIT Corporation News December 19, 2017 at 2:00 p.m.The crucial factor in creating a strong area brand is having a clear vision for the area’s development.  An area with a strong brand stands out and has its own character. Pispala and Kallio. That’s about it. That’s Juha Kostiainen’s response when asked about which Finnish districts or neighbourhoods have a strong area brand. Kostiainen is Senior Vice President, Sustainable Urban Development at YIT. Kostiainen cites a comparison of European city districts based on three criteria: hipster appeal, creativity and tourism value. The top