Say goodbye to old housing myths

YIT Corporation News 4.7.2016 at 8.45 a.m.Home has become an increasingly important part of our identity, but the common Finnish housing ideal no longer exists. Our wishes and needs with regard to living are becoming more and more individual. This requires bold solutions from the housing market. Many Finns still dream about a wooden red house—a common Finnish ideal—but in reality, very few of us want to live next to a potato field. “An increasing number of Finns—both old and young, families with children and people living alone—want to live in an urban environment,” says Professor