YLANG 23 LAUNCHES NEW iPAD APP IN iTUNES STORE

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Ylang 23 and Ylang23.com announce today the launch of an iPad application that customers can download for free via Apple’s iTunes store.

Ylang 23 App for iPads opens on a spinning globe of 31 featured designers, including Cathy Waterman; Irene Neuwirth; Jennifer Meyer; Gurhan; Lucifer vir Honestus; Paul Morelli; Sydney Evan; Catherine Michiels; Todd Reed; Alexis Bittar; Virgins, Saints & Angels; Heather Moore; Mizuki; Temple St Clair; Jamie Joseph; Ten Thousand Things; Pippo Perez; Emily Armenta; Dana Kellin and many others.

The center point of the globe is a daily featured item of jewelry which is called 'Today we Covet' and links to that item.

"We are aggressive about being everywhere our customers are" quotes Ylang 23 Owner Joanne Teichman. "On line, on Facebook and Twitter and on the move, which means mobile. I've enjoyed my iPad since the day it was introduced, and the development of the Ylang 23 iPad App reflects our belief in the growth of this device. Apple sold almost 15 million iPads last year, and the 7.3 million iPads sold just in the December quarter represented a 75 percent increase from the September quarter. The potential to put Ylang 23 in the hands of those users makes me giddy with excitement."

Ylang23.com's entire inventory of over 2500 pieces of jewelry can be bought through the iPad App using all major credit cards and PayPal. The inventory is updated daily to reflect new collections and shipments, as well as sold items.

About Ylang 23

Celebrating its 25th year, Ylang 23 and Ylang23.com are owned by Joanne & Charles Teichman. They have always stayed true to their concept of offering hip and high end designer jewelry, appealing to those who prefer the detail and fine workmanship of original designers. YLANG | 23’s philosophy is to offer the best American designers in a wide range of price points, supported by personal appearances and trunk shows.

Ylang 23's Store is located at Galleria Dallas, 13350 Dallas Parkway, Dallas, Texas on the Main Level at Center Court.

In 2000, Ylang 23 became one of the first specialty retailers to launch an e-commerce site, Ylang23.com. Now in its 11th year, Ylang23.com has attracted a national and international following including the fashion press who borrows frequently from the store.

STACY FORGANG  |  LAFORCE + STEVENS  |  DIRECT LINE : 212 242 9579  | SFORGANG@LAFORCE-STEVENS.COM

JOANNE TEICHMAN | YLANG 23 | 972 980 0819 | JOANNE@YLANG23.COM