yogitoes was created in 2003, after CEO and yogini Susan Nichols slipped on her yoga mat. This inspired her to create the Skidless® towel, made with a patented design that prevents slipping. Since then, the company has continued to create intelligent products that help yoga practitioners of all levels and yoga styles deepen their practice. Since yogitoes’ inception, the company has had a conscious approach to sustainability and mindful practices, from manufacturing to overall operations to cause involvement, and continues to be a leader in bringing this movement forward.