Lids Direct on Motorcycle Live 2015:
Shoei, Qwest & the bike everyone was talking about
Nine days. Four halls. And more of the best motorcycle products than you can shake a stick at. That’s what Motorcycle Live event last weekend was all about.
And for Lids Direct, it was their best year yet at the event. The motorcycle accessories and helmets supplier said their revenue increased by 20% at the event this year - even despite overall attendance being 6% down.
It was still bustling, however, just proving what a hugely popular event this is with bike lovers.
Beforehand, Lids even gave away 10 pairs of tickets to the event, which is renowned amongst bikers for showcasing the best up and coming products from all their favourite brands and manufacturers.
There were a lot of products this year that stood out - in particular, for Lids Direct, the Shoei NXR and Qwest models were the ones they say were their biggest successes for the products all consumers wanted to get their hands on - which they say was due to the drop in RRP.
And the Shark Evoline model was their overall best seller - a unique helmet that has a 5 star SHARP safety rating and was the first modular helmet that could be legally worn open or closed.
Meanwhile, the star of the show in terms of the bike people were talking about at the show was the Triumph Thruxton R. It is the bike featured in the Belstaff Outlaws film with David Beckham. Understandably, visitors couldn’t get enough of this bike.
Lids Direct will be stocking a range of exciting new products in 2016, as well as firm favourites, so to check them out ahead of the crowds, make sure you visit their website.
Contact info:
0151 352 0612
