SHOWGROUND APARTHOTEL – A NEW VENTURE

Plans to build Harrogate’s first Aparthotel will be put in the spotlight with the submission of an application to Harrogate Borough Council.

NB: Images available to download at the bottom of release.

Landowners, the Yorkshire Agricultural Society, are working with national hoteliers Roomzzz Aparthotel on plans for a 103 bedroom Aparthotel on the Great Yorkshire Showground, adjacent to Wetherby Road.

Established in 2006, the company originates in Yorkshire and combines spacious and fully equipped apartments with the same offering as a modern hotel, including a 24 hour concierge. The architect for the project is the Manchester studio of BDP.

The Society’s Chief Executive Nigel Pulling said: “Our vision is to have an aparthotel which will be on a room only basis, ie there will be no public sales of food or drink. We see this as being complementary to the existing hotel and guest house accommodation offered in Harrogate.”

 “Each year the showground hosts around 700 events and for many, on-site accommodation would be a great advantage. Thus this project would benefit the local economy, Harrogate’s reputation as a premier holiday and business destination, and enable us to increase our charitable activities. We are interested to know our neighbours’ views and will be organising public consultations to listen to their opinions.”

Mark Walton, head of Roomzzz Aparthotel UK commented: 'The Aparthotel model is not the same as a hotel. Roomzzz guests are typically professionals and international guests looking for a longer term stay than a hotel can reasonably offer. We are confident that the appeal and the tried and tested model of Roomzzz Aparthotel will be of huge benefit to both tourism and the economy of Harrogate.' 

Mike Hitchmough, Architect Director at BDP said: “The partnership between Roomzzz and the Yorkshire Agricultural Society has created a great building that respects the semi-rural setting with a welcoming frontage. The strong linear forms and finish predominantly in white render and open timber boarding, sit well with the simple geometries and materials of the agricultural buildings elsewhere on the showground.” 

ENDS

6 October 2015

Judy Thompson, PR Manager, Yorkshire Agricultural Society. 01423 546215 or email: judyt@yas.co.uk

The Yorkshire Agricultural Society

The Yorkshire Agricultural Society was established in 1837 with the primary purpose of holding an agricultural show and for the furtherance and support of farming in the region. This ethos continues today, through its flagship events, the Great Yorkshire Show (Tues 12 – Thurs 14 July 2016) and Countryside Live, (Sat 17 and Sun 18 October 2015).  Year round it has an active programme of events and activities supporting the farming and rural communities, particularly in the North of England. It also runs Fodder, the award winning regional food shop and café. The Society is based at the Great Yorkshire Showground, Harrogate, N. Yorkshire. For more information see www.yas.co.uk

About Roomzzz Aparthotel
Absolutely tailored to the needs and requests of guests, the Roomzzz Aparthotel brand was established in 2006 in Yorkshire. In 2015 the brand maintains its stance on Roomzzz Aparthotel core values matched with the same offering as a luxury hotel. Spacious apartments, stylish interior, well equipped kitchens, Apple technology, specialist memory foam beds, complimentary wi-fi, free local and national telephone calls, 24hr concierge, affordable pricing and the option to stay from one night to one year. Roomzzz Aparthotel offers excellent value ‘Advance Purchase' prices online.

Complimentary Grab & Go breakfast is available between 6.30am and 10.30am to start the day, including a selection of teas & coffee, fruits, fruit juice and freshly baked pastries. A handy Pantry named EssentialZZZ full of living essentials including toiletries, milk, groceries and meals is available in Reception.

Hailed as ‘possibly the best hotel ever’ by New Woman Magazine and short-listed for the European Hotel Design Awards in the highly sought after ‘Innovation’ category which looks to award high achievers in ventures that offer guests a truly forward thinking and original offering. Roomzzz Aparthotel has also been nominated for the HRS Hotel Excellence Awards for which they have been short-listed for 'excellent customer service’.

Roomzzz online Loyalty Club 'Royalty' includes:
- Double discount every Sunday
- 48 hour exclusivity on all offers
- More flexible cancellation (can cancel by 12 noon on day of arrival)
- Discounts: – Silver 10%, Gold 15%, Platinum 20%

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www.roomzzz.com
Twitter - @Roomzzz
FB - Roomzzz Aparthotel

About BDP www.bdp.com

BDP is an international interdisciplinary practice of architects, designers, engineers and urbanists. We work closely with users, clients and the community to create special places for living, working, shopping, culture and learning across the world. Founded in Preston, UK in 1961, we now have studios across the UK, Ireland, Netherlands, the MENA region, India, and China. BDP has a leading track record in all major sectors including health, education, workplace, retail, urbanism, heritage, housing, transport and leisure and has won over 750 awards for design quality.

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About Us

The Yorkshire Agricultural Society was formed in 1837 and is a charity dedicated to supporting the farming industry and rural life. Best known for staging the annual Great Yorkshire Show, England's Premier Agricultural event and Countryside Live, it's sister event. The value of the support it provides to regional farming and countryside initiatives has risen year on year to nearly £1m. The 2016 Great Yorkshire Show runs from Tuesday 12 – Thursday 14 July and Countryside Live is on Saturday 22 and Sunday 23 October 2016. Both take place at the Great Yorkshire Showground, Harrogate, North Yorkshire and are flagship events for agriculture and rural life. The Society plays a key role in supporting rural life, through grants, sponsorships and has a very active education department which runs a wide range of activities aimed at increasing the knowledge of young people and their teachers about the important role farmers play in producing our food and caring for the landscape. An important date on the annual calendar is the annual Countryside Days event when thousands of primary school children use the showground as a resource for learning. In June 2009, the Society also opened its Regional Agricultural Centre at the showground which will be a focus for excellence for the industry, as well as the new home of the Society. Yorkshire Event Centre Limited (YEC) is a wholly owned subsidiary of the Society and all YEC’s profits go to fund its charitable work. Who's Who in the Yorkshire Agricultural SocietyChairman: Simon TheakstonPresident: Sarah YorkPresident Elect: Lord MiddletonChief Executive: Nigel Pulling

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