Mövenpick Hotels & Resorts Press Release
The world’s first pocket spring bed with adjustable firmness is the star of the Swiss hotel company’s all-new ‘Sleep individually different’ room category, launching on 17 March
Baar, Switzerland, 13th March 2017: Mövenpick Hotels & Resorts is launching a ground-breaking new room category concept that guarantees guests what they value the most – a good night’s sleep. The new ‘Sleep individually different’ will offer:
- Personalised comfort
- An individually different bed
- Complete darkness
- Total silence
All Mövenpick hotels in Germany, the Netherlands and Switzerland will feature this new room category from 17th March 2017, which is World Sleep Day.
“Our primary role as a hospitality specialist is to exceed our guests’ expectations in all that we do. As a company that prides itself on finding innovative ways to improve guest satisfaction, we decided to team up with the Swedish bed manufacturer YouBed. Their unique adaptable beds have been tested by our guests on-site over a period of six months and the results were overwhelmingly positive,” said Ola Ivarsson, Chief Operating Officer Europe.
Ivarsson added: “The rooms offer a tailor-made sleep like no other. The new beds and our customised rooms adopt the latest technology to help guests personalise their environment category that offers a bespoke sleep experience, we are an industry pioneer, catering to consumer demand for personalisation to a level never witnessed before.”
Mattias Sörensen, the founder and CEO of YouBed also believes that Mövenpick’s new room concept is revolutionary within the hotel industry.
“Studies reveal that nothing has a greater impact on customer satisfaction than a comfortable bed. Given that all guests have different comfort needs, it is groundbreaking that Mövenpick now offers rooms with a one-bed-fits-all solution. Each guest can also fine tune different parts of the bed, to achieve a really perfect personalisation”, he said.
The ‘Sleep individually different’ rooms, which are priced at just €15 more than a standard room, offer several complimentary amenities such as sleeping masks, ear plugs, lavender pads and black-out stickers that cover lights on electronic devices. Guests in ‘Sleep’ rooms can also tuck into free slumber-inducing goodies such as herbal teas and Mövenpick chocolate.
To create the ideal environment for rest, the rooms are located in quiet areas of the hotel and are kitted out with night curtains for total darkness and special high quality natural bedding. Neck pillows and allergy-free bedding are available too.
More information: www.movenpick.com/sleep
About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 25 countries with 83 hotels, resorts and Nile cruisers currently in operation. Around 20 properties are planned or under construction, including those in Chiang Mai (Thailand), Al Khobar (Kingdom of Saudi Arabia) and Nairobi (Kenya).
Focusing on expanding within its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and with headquarters in central Switzerland (Baar), Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to supporting sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe-certified hotel company in the world. The hotel company is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information, please visit www.movenpick.com.
Press contact:
Tina Seiler | PR & Communication Manager, Corporate Oberneuhofstrasse 12 | 6340 | Baar | Switzerland Phone +41 41 759 19 28 | tina.seiler@movenpick.com
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