Try the world’s most comfortable hotel bed at INTERNORGA

Guest personalization is the key to create a winning hotel. This especially applies to the sleep experience. Every hotel is, after all, primarily in the business of selling a good nights’ sleep. However, a good night’s sleep requires a comfortable bed and this crucial service has up until now been impossible to personalize. You simply don’t know if your guests like firm beds, soft beds or anything in between – and a regular, static bed can only please a selected few. Now, the Swedish innovation YouBed opens up for a complete transformation of the hotel industry. 

YouBed is the first and only bed in the world that provides adjustable firmness without interfering with its superior comfort features. The firmness of the mattress is easily adjusted by using a hand control. The user can also fine tune different comfort zones of the bed (shoulders and hips) to achieve a perfect personalization.

- This might sound too good to be true, but our invention is so groundbreaking it will probably change the hotel industry at its core, says Mattias Sörensen, CEO and Founder of YouBed. - We claim that the adaptable YouBed is “the world’s most comfortable hotel bed”, which to be honest is an understatement. We offer every single guest a guaranteed comfortable and personalized bed solution, which of course no regular, static hotel bed can compete with, Sörensen continues.

YouBed is making fast progress in Europe where over 150 hotels already are experiencing positive reactions from their guests as well as thriving on completely new business opportunities. Mövenpick Hotels & Resorts, for example, has launched a world unique room category, called “Sleep Individually Different”, in all their European hotels. This one-bed-fits-all solution was also recently introduced in the Middle East, where the innovation already has been referred to as “one of this year’s most anticipated launches”. After these successful launches YouBed is now also expanding into India, Singapore, China, Hong Kong, Thailand and several other Asian countries.

- We are of course very happy and overwhelmed by the success we have had so far, says Mattias Sörensen, but considering all the benefits the adaptable YouBed has it's not that strange. Based on numerous hotel reports, as well as external studies, we have been able to document significant positive impact on customer satisfaction, occupancy, room rate and other competitive business values.

- We welcome all to visit the YouBed stand at the show, where we promise everyone an extraordinary experience, Sörensen continues.  

Visit YouBed at stand Hall B5, stand 200 at INTERNORGA (9 - 13th March).


For further information, please contact:

Malin Vavrinec, Sales Manager, YouBed Germany

+49 172 860 3728

Anna Wallström, Vice President Marketing, YouBed AB

+46 70 669 04 03


About​ ​YouBed​–​ ​The​ ​world’s​ ​most​ ​comfortable​ ​hotel​ ​bed

YouBed is the world’s first and only bed that provides adjustable firmness without compromising on the bed’s comfort. That means that whether you prefer a bed that is firm, soft or anything in between, a YouBed will always provide you with a comfortable setting and thereby a good night’s sleep. Please read more at

About Us

YouBed is a Swedish company that manufactures hotel beds and has invented and patented a new way of adjusting the firmness of a front mattress. The result is the world's first personal bed that guarantees comfort, something that creates great opportunities and value in industries where sleep and beds play a central role.





- This might sound too good to be true, but our invention is so groundbreaking it will probably change the hotel industry at its core.
Mattias Sörensen, CEO YouBed AB