New Survey Examines Influence of Social Media on U.S. Travelers

ORLANDO, Fla. (November 29, 2010) - Social media are the rage among marketers of travel services, providing an easy, interactive platform to reach and engage large audiences at a modest cost.  The theoretical “reach” of social media does, in fact, boggle the mind:  facebook alone now boasts in excess of 500,000,000 members globally.  The incidence of adults who report posting on the other popular sites pales by comparison. But to what extent do active travelers visit social media sites, consult the content of these sites when evaluating travel service options and, perhaps most importantly,