When the going gets tough, Yuma Visitors Bureau gets creative

Undated - for use anytimeYUMA, ARIZONA – As for most U.S. destinations, times have been tough for the hospitality business in this midsized city on the California border in recent years. But the Yuma Visitors Bureau is rising to the challenge with a major organizational makeover and an ambitious program of work that includes more than 16 festivals and events, along with a new agritourism program to showcase its multi-billion-dollar farming industry. It’s all about getting creative and thinking outside the box to maximize the area’s natural resources, says Susan Sternitzke, YVB interim