Zenterio enters into strategic partnership and acquires stake in AdScribe
The partnership will further strengthen Zenterio’s value added service offering as they actively work with pay TV operators to create new revenue streams.Zenterio, which provides an independent software platform for interactive TV, and AdScribe, a cutting-edge agency working with brands and content owners to exploit opportunities on digital distribution platforms, have signed a wide-ranging partnership agreement whereby Zenterio has also become a strategic investor in AdScribe. This latest deal allows Zenterio to offer an even more attractive value added services package to their current