Zenterio enters strategic partnership agreement with content discovery service provider XroadMedia

Zenterio, which provides an independent software platform for interactive TV, and XroadMedia, a provider of content discovery, recommendation and targeting services, have signed a strategic partnership agreement. In the partnership XroadMedia will integrate its advanced personalization service Ncanto into Zenterio OS. The combination of Zenterio OS and XroadMedia’s product suite means that the two companies will now be able to offer an attractive combined search and recommendation package to TV operators. “The availability of TV content, both on demand and broadcasted, is increasing