The Panasonic Center chain has chosen a Digital Signage solution from ZetaDisplay
Panasonic Center, with its 50 stores in Denmark, uses Digital Signage as part of its media range. ZetaDisplay has been selected as a supplier and partner for the next three years.
Among other things, Panasonic Center sells displays. It wants to use these for communication with customers both inside and outside its stores. Panasonic Center feels that it is important to have control over its presentations on the displays and to show the content in Full HD.
“With the ZetaDisplay media platform we retain content production and maintain operational reliability at a level that we have not seen before. It is vital that we want to provide our customers with a good experience while they are in our stores and as they pass by our window displays. By selecting ZetaDisplay as a supplier we are guaranteed to achieve this,” says Jens Krogh, the co-ordinator of Panasonic’s chain of stores.
Panasonic Center is a voluntary chain which manages centralised campaigns and local activities in individual stores. ZetaDisplay has developed a SpotEditor by means of which the chain centre itself can adapt the displayed content as necessary. Individual stores can then adjust the content to suit local conditions.
“There is no doubt that ZetaDisplay with its SpotEditor has satisfied a need within retailing, that in our case gives us yet another argument for continued investment in Digital Signage and for partnership with ZetaDisplay”, continues Jens Krogh.
“Panasonic Center is our first client in the Radio and TV industry in Nordic countries. We are very pleased that they have shown this confidence in ZetaDisplay and decided that we are their best alternative. They have demanded that we as suppliers will guarantee full HD quality, but above all that our solution provides high operational reliability. We can now offer these to all our Nordic clients,” says Leif Liljebrunn, CEO of ZetaDisplay AB.
If you have questions please contact:
CEO Leif Liljebrunn
Telephone: +46 70 845 80 52
E-mail: leif.liljebrunn@zetadisplay.com
ZetaDisplay AB (plc) ZetaDisplay AB, with its head office in Malmö, Sweden, and subsidiaries in Halmstad, Copenhagen, Helsinki and Oslo, is a leading supplier of Digital Signage, including InstoreTV, with the aim of creating increased sales and positive experiences for shoppers in retail stores and public areas. With the aid of the patented techniques in our business can, for example, advertising video be transferred via the mobile phone network and broadband to be presented in a network of fixed and mobile displays in stores. ZetaDisplay is growing rapidly in both Sweden and internationally, and the company’s solutions are in use by companies including ICA,Euromaster, Länsförsäkringar, Nordsjö Idé & Design, Team Sportia, Volkswagen Group, Ringo, Magasin du Nord, Blockbuster, Legekæden, Kesko, Alko and Ray.
Website: www.ZetaDisplay.com
Tags: