48% of Brazilians choose betting platforms that offer easy withdrawal of winnings

37% of bettors switched betting sites because of the lengthy payment stages when placing a bet or during a payout. Optimising user experience is key to being competitive as the online gambling market expands in Brazil.

34% of people who gamble online do so more than once a week in Brazil. This was revealed by a recent survey of more than 800 participants conducted by Zimpler, the European instant payment processor that promotes secure transactions available to all.  

In the last two years, the online gambling sector in Brazil has grown by more than 430%, according to a study conducted by Datahub, a Big Data & Analytics platform. Moreover, Brazil is currently the fourth largest market in the world for the gambling sector, a recent survey conducted by the International Betting Integrity Association (IBIA) and the Instituto Brasileiro de Jogo Responsável (IBJR) revealed.

This growing offer and competitiveness in the market requires players to have the best experiences in order to gain bettor’s loyalty. Zimpler’s survey found out that the ease of withdrawing winnings is the main argument for choosing among multiple betting sites, according to 49% of Brazilians. Technology is a differentiating aspect when it comes to making online money movements, as 46% of respondents mention the ease of using the platform as a key factor. 

Regulatory compliance is an aspect taken into account by a large number of Brazilians, at 33%, as well as the betting platform being a reputable and well-known site (37%). Both topics overcome the preferences of Brazilian bettors to other issues such as the variety of betting options beyond sports, at 27%. 

37% of the survey participants confirmed that they had switched betting sites because of the lengthy payment stages when placing a bet or during a payout. "The online gambling market faces a key moment of expansion in Brazil, and offering maximum guarantees of secure and instant transactions becomes a key element for companies that want to succeed in the country. The user must feel the best user experience and the website must adapt to the preferences of local bettors, all with top guarantees and the easiest processes when making deposits and instant payouts of the winnings," explained Johan Strand, CEO at Zimpler.

One of the most frequent issues that annoyed Brazilian bettors was the delay in the transaction process (18%), followed by those who did not feel secure when placing a bet because the site did not seem to be completely reliable (17%). Other issues mentioned with a lower incidence by respondents to Zimpler’s survey were the difficult use of the platforms, delays or interruptions in the payment process and the lack of customer service when experiencing these problems. “Speed, simplicity and safety are paramount to success in a market as hard and competitive as Brazilian online betting. Companies should not overlook these points in order to grow in the country”, added Strand.

IBJR data shows that Brazil has all the conditions to achieve both a high channelling rate on-shore and fiscal returns of $2.3 billion in GGR (Gross Gaming Revenue) by 2025. "In that context, having a payments platform that adapts to complex or evolving regulatory environments is key to succeeding in a business as competitive as online gambling. Zimpler's state-of-the-art payment platform, as well as its specialised anti-fraud team, has proven its value in the European market, and such expertise can make a huge difference at a key moment of expansion of the Brazilian gambling scenario," said Strand.

For more information:
press@zimpler.com

About us: 

Zimpler is a leading company in instant bank payment solutions, connecting companies with over 350 million customer bank accounts in 25 markets. Founded in Sweden in 2012, Zimpler aims to globally democratize payments and enable growth opportunities for businesses everywhere. With faster transactions, stronger compliance and better service, it’s a driving force in untangling complexities and propelling businesses forward across the world.

Read more on zimpler.com and follow the journey on LinkedIn.

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