BATISTE DRY SHAMPOO SPONSORS TARA SUBKOFF / IMITATION OF CHRIST
(September 10, 2012 – New York, NY) − The iconic British brand, Batiste Dry Shampoo, joined New York Fashion Week as the official sponsor of the Tara Subkoff / Imitation of Christ show!
The show was held at the Bortolami Gallery where Batiste was backstage with an extremely talented styling team, led by David Cruz, who created stunning looks for all the models! Whether their hair was up in a side bun or they kept their long tresses down, Batiste worked for each style. Once their hair looked fabulous, they were ready to perform throughout the night!
Batiste featured an existing favorite scent, Blush, along with one of their newest scents, Cherry! Blush combines the alluring aroma of red hibiscus, tuberose, peony, lily, and amber wood, while Cherry is a fun fragrance bursting with a rich cherry scent that livens up your locks and looks fabulous on your dresser!
Batiste is specially formulated to banish away oily roots and revitalize dull, lifeless hair. Simply spray Batiste Dry Shampoo lightly onto your hair, massage in thoroughly with your fingertips and then brush it out. The special Batiste formula absorbs dirt, grease, and product build up while giving lifeless hair a quick boost in just a few short minutes. It’s perfect for those last minute touch ups backstage during the show!
And for those special guests who attended the show, Batiste Dry Shampoo provided an exclusive VIP gift bag so attendees can enjoy Batiste at home!
To see the first exclusive look at Batiste backstage during the show, please check out Batiste on Facebook and Twitter.
Facebook: www.facebook.com/batistedryshampoopage
Twitter: @BatisteHair
FOR PRESS INQUIRIES, PLEASE CONTACT ZING USA:
Stephanie Channell
212.633.6301
# # #
