Zitra takes on European lead for sports item giant 361°
Multichannel fashion provider Zitra takes on exclusive rights for pan-European expansion efforts of second largest Chinese sports item manufacturer. The full service solution will include sales and fulfilment services in addition to a comprehensive marketing management.Hamburg, November 25, 2014 – 361 Degrees International Limited –361° for short – founded in Jianjing, China in 2003, is to date the second largest sports brand in China offering high-tech sports items. The sportswear brand is represented in the Chinese market with over 7,800 shops, generating an annual turnover of over 1