Zmarta acquires Elskling

7 March 2018, Stockholm – Zmarta Group acquires Elskling, Sweden’s leading online comparison platform for electricity. By completing the acquisition, Zmarta takes the next step in becoming the main Nordic provider of digital comparison services for personal finance.

The acquisition of Elskling is adding comparison of electricity to Zmarta Group’s existing product portfolio containing digital comparative services related to loans, insurances, savings and credit cards.

“We are very pleased to welcome Elskling as part of Zmarta Group. Zmarta and Elskling complement each other well: Both possess highly developed comparison services, but within different segments. By acquiring Elskling, we take the next step towards becoming the primary provider of digital comparison services for personal finance”, said Björn Lander, CEO of Zmarta Group.

Elskling, founded in Stockholm 2007, is the leading online electricity broker in the Nordics. Elskling will continue under the same name after the acquisition, maintaining the CEO and other executives to further develop the service together with Zmarta.

“By becoming a part of Zmarta Group, backed by Bauer Media, we will obtain a long-term owner which, just like us, have a clear ambition of helping customers make smart financial decisions. We are excited to become a part of Zmarta Group and to accelerate our development of Elskling”, said Faraz Azima, CEO of Elskling AB.

Zmarta Group was founded in 1999 and is owned by German media group Bauer Media Group since 2016. Today, the company is a market leading comparison platform within loans, insurances, savings, credit cards, mobile subscriptions, broadband and now also electricity. Year to date, over one million customers in Sweden, Norway, Finland and Germany have used the company’s services.

Since the start in 2007, Elskling has helped over 700 000 Swedish households to compare and switch between electricity agreements at Since 2011, the service is also available in Norway ( The vision is to continue the geographical expansion and thereby allow more customers to take control over their electricity expenses.

For more information, please contact:

Björn Lander, CEO, Zmarta Group
+46 736 73 18 99,

Faraz Azima, CEO, Elskling AB
+46 707 71 12 56,